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Nov 13, 2023 · Persuasion can be a powerful force that affects the decisions and actions that people take. Persuasive messages are symbolic (using words, images, and sounds) and may be transmitted verbally or nonverbally, via media or face-to-face communication. Persuasion may be overt or subtle.
Persuasion is the act of presenting arguments for change, while motivation involves the force to bring about change. The concept of measurable gain assesses audience response to a persuasive message.
May 10, 2023 · What is Persuasion? O’Keefe (2016) connects these five paradigm cases of persuasion into something that looks roughly like a definition of persuasion: “a successful intentional effort at influencing another’s mental state through communication in a circumstance in which the [person being persuaded] has some measure of freedom” (p. 4).
We will learn about nine persuasive strategies that you can use to more effectively influence audience members’ beliefs, attitudes, and values. They are ethos, logos, pathos, positive motivation, negative motivation, cognitive dissonance, appeal to safety needs, appeal to social needs, and appeal to self-esteem needs.
Persuasion is typically defined as “human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21). O’Keefe (1990) argued that there are requirements for the sender, the means, and the recipient to consider something persuasive.
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Synthesizing the various definitions of persuasion offered by communication scholars, Perloff (2016) said that persuasion is a “symbolic process in which communicators try to convince other people to change their own attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice.”
Jan 1, 2023 · Effective communication is an interactive process in which meaning is conveyed so that it accomplishes what it was intended to do (e.g., inform, persuade). To persuade effectively, communicators must understand the importance of logical, emotional, and credible appeals.
