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Ethos is a rhetorical technique that appeals to the audience's credibility and authority of the speaker or writer. Learn how ethos works in literature, public speaking, and advertising, and see examples of ethos in sentences.
- The Climate Expert. “As a leading climate scientist with years of experience researching this field, I can assure you that global warming is a pressing issue that requires an urgent and serious response.”
- The Infectious Disease Expert. “I’ve dedicated over 40 years of my career to studying infectious diseases and their large-scale effects, so I can assert with full confidence that widespread vaccination is crucial for public health.”
- Brand Credibility. The use of ethos is particularly frequent for brands. This is especially true when two competing brands have virtually indistinguishable products in terms of their use value.
- The Art Critic. “I’ve been an art critic for over 30 years and during that time I’ve never come across a contemporary work of art that has as many layers of meaning as this one.”
Ethos is a rhetorical device that appeals to the credibility or character of a speaker or writer to persuade an audience. Learn the origin, function and examples of ethos in literature, advertising and politics.
Jun 2, 2022 · Ethos is a rhetorical technique that appeals to an audience's ethics and credibility. Learn how ethos works, its components, and see examples from speeches, literature, and ads.
Feb 16, 2021 · Learn how to use the word ethos in a sentence with definitions, synonyms, and examples from various sources. Ethos refers to the character, spirit, or moral values of a person, group, or culture.
Pathos is an appeal to emotion. Logos is an appeal to logic. Common Examples of Ethos. Many politicians want to establish their credibility when they address an audience, and thus they use ethos examples in their speeches to do so. Consider the following examples of famous speeches and how they appeal to the audience’s ethics:
Ethos is a rhetorical device that appeals to ethics or ethical responsibility in an argument. Learn how to use ethos, pathos, and logos in writing and literature with examples and explanations.
