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Learn from the best social media campaigns of 2021 and 2022 across different platforms and goals. Download a free template to plan your own campaign strategy and get tips on how to make it stand out.
Learn how to create your own social media campaign with examples from Citi Bank, Walmart, PayPal, Spotify and more. Discover how to use emotion, trends, influencers, hashtags and personalization to reach your goals.
- Getty Museum’s #GettyMuseumChallenge. The Getty Museum launched the #GettyMuseumChallenge in March 2020 on Facebook, Instagram, and Twitter. The goal was for participants to recreate their favorite piece of artwork using three household items.
- Apple’s #ShotOniPhone. Apple has run multiple #ShotOniPhone campaigns over the years. In 2022, the campaign was designed to promote the iPhone 13 Pro and iPhone 13 Pro Max.
- Spotify Wrapped. Spotify Wrapped is another example of a brand campaign used year after year. Every December, Spotify users receive personalized statistics and insights based on their listening data regarding the genres, tracks, and artists they listened to the most.
- Dove’s Project #ShowUs. For the Project #ShowUs campaign, Dove partnered with the Girl gaze community and Getty Images to create a collection of more than 10,000 images that, “offer a more inclusive vision of beauty for all media and advertisers to use.”
Mar 18, 2024 · 4 creative social media campaign examples to inspire you in 2024. Some of the best social media campaigns have joined the ranks of the greatest creative efforts in advertising history. To help you get inspired, here are some attention-grabbing creative social media campaign examples to get your creative gears turning. 1. LEGO’s Botanicals ...
- Warner Bros. Barbie. Variety reported that Warner Bros. spent $150 million on marketing for the studio’s 2023 Barbie movie. Even though this number is staggering (and more than the $145 million budget used to produce the movie itself), any brand can use the studio’s “breadcrumb strategy” to stimulate conversation on social media.
- Dove’s Real Beauty. Back in 2004, Dove launched the Dove Campaign for Real Beauty, a first-ever campaign to post a diverse range of regular women on its marketing materials instead of models.
- Apple’s #ShotOniPhone. Apple’s #ShotOniPhone is a long-running campaign that combines UGC with out-of-home advertising. iPhone users can hashtag social media content for the chance to have their photo featured on an Apple billboard.
- Spotify Wrapped. Spotify Wrapped is an annual wrap-up of users’ most-listened-to music and podcasts. It’s personalized, in-app data built for sharing as an Instagram Story.
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Jun 24, 2021 · Learn from the best social media campaigns of 2020 that used user-generated content, core values, and entertaining challenges. See how Apple, Zoom, Starbucks, Pringles, and Getty Museum created successful and creative campaigns on various platforms.
Dec 9, 2021 · 10 Days of Caring by BearingPoint. Tourism social media campaign examples. #ViennaNow by Vienna Tourist board. #Saalbach. Festive social media campaign examples. #CadburyFestive by Cadbury. #6abcHolidaysAtHome by the city of Philadelphia. Awareness social media campaign examples. #GenerationRestoration by UNEP.
