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Dec 29, 2023 · Learn what guerrilla marketing is and how to use it to promote your brand with low cost and high impact. See 11 examples of guerrilla marketing campaigns from UNICEF, BBC, Burger King, and more.
- Payless Goes High End as Palessi. The affordable, low-cost shoe store threw Los Angeles shoppers for a loop last year when it had the launch party for a new luxury shoe brand, Palessi, created by a fake Italian designer Bruno Palessi.
- Tesla’s “$0 Budget” While many find Tesla founder Elon Musk’s antics frustrating, plenty of them have resulted in heaps of press for little to no money.
- The Nun’s YouTube Controversy. Source: The Hollywood Reporter. Hereditary was not the only horror film to cash in with a bit of help from guerrilla marketing.
- Homie Real Estate’s Electoral Bid. Source: Homie for Senate. An election loophole in Arizona gave Utah real estate company Homie the publicity it was seeking in Fall 2018.
Mar 25, 2024 · Written by Coursera Staff • Updated on Mar 25, 2024. Guerrilla marketing uses public spaces in creative, unexpected ways to delight passersby. Guerrilla marketing is an advertising approach that borrows the concept of “guerrilla” warfare, or the element of surprise, to communicate with target audiences.
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- Use Drones. Paramount took advertising for their new streaming series to new heights using drones. They projected a working QR code in the sky for the people of Austin, Texas.
- Fly Airplane Banner Tow Advertisements. Airplane banners soar through the sky, sending messages far and wide. Dunkin Donuts used an airplane banner to remind people how well their iced coffee pairs with a hot day.
- Utilize Projections. Use hidden projectors to broadcast your message on skyscrapers without paying for advertising space. CBS sent the newest superhero, Supergirl, flying through the streets of New York City to promote the upcoming series.
- Set Up Photo Ops. Give customers a reason to post by creating unique photo opportunities. Bounty used this strategy to promote its product by creating a photo opportunity with a giant popsicle to generate word-of-mouth buzz.
Jun 20, 2018 · Guerrilla marketing is a creative and low-cost way to disrupt consumers with unconventional methods of brand interaction. Learn what guerrilla marketing is, how it works, and see 16 examples of innovative brands that used it to generate buzz and awareness.
Sep 22, 2014 · While today we’re mostly showing physical, visual examples of guerrilla marketing, there are plenty of online examples. Online guerrilla marketing campaigns often appear in the form of: Viral videos; User-generated content competitions; Creative landing pages; Guerrilla marketing pros & cons. Guerrilla marketing has some advantages and ...
Aug 16, 2023 · Guerrilla marketing is an innovative and unconventional marketing strategy that diverges from traditional promotional methods by emphasizing creativity, surprise, and strategic disruption to engage and captivate a target audience.
