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British trademark; slogan, images of a dog mascot listening to a gramophone, used by various record labels
His Master's Voice, abbreviated HMV, is a trademark in the music business, and for many years was the name of a large record label. The name was coined in 1899 as the title of a painting of the dog Nipper listening to a wind-up gramophone. In the photograph on which the painting was based, the dog was listening to a phonograph cylinder.