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M. Lee Marshall, descendant of John Marshall, was President, later, Chairman, from 1934-1944, and director of distribution in the War Food Administration in 1944. Continental was purchased by ITT in 1968, then sold to Ralston Purina in 1984. It was purchased by Interstate Bakeries Corporation in 1995. The combined company was rebranded Hostess ...
M. Lee Marshall, chairman of the board of the Continental Baking Corporation and director of distribution in the War Food Administration in 1944, died of a heart malady yesterday at his home, 1095 ...
1 day ago · There’s this gentleman, Lee Marshall, who’s heading up Continental Bakery, and he starts to consolidate all sorts of bakeries under his brand. Here’s the problem. He’s so good at it that he gets nailed by antitrust and they actually break up Continental Bakery. Dave Young: Break up big bread. Stephen Semple: Yeah, big bread.
- How Was Bread Made in The Late 1890s?
- Then There Was Wonder Bread
- Introducing Wonder
- Next Ad Continues The Mystery
- Bread Arrives in Stores
- Sweets Are Part of Bake Shops
- Wonder Becomes A National Brand
- Selling More Bread
- Speedy Adaptation by Factories
- Scientific Knowledge Grows
During the 19thcentury (and earlier), bread-making was an important aspect of family life. For many years, the chore fell to the women of the household. Because bread fulfilled calorie and nutritional needs, the task generally needed to be done daily. Families arrived in this country as the Taggart family had done and some decided to open bakery bu...
Just after World War I ended, the Taggarts were hard at work on a bread they thought would sell well. The bread was to be all-white and very light and fluffy to the touch. White bread was increasingly popular, and the light, puffiness was important to bread buyers. At that time, food producers did not have to put “sell by” dates on any product. The...
In order to build excitement for the new product, Cline opted for what is known as “blind advertising.” This involved running ads for a “mystery product,” promising that it would soon be revealed. The first display ad was relatively small and was placed in the Indianapolis newspaper. The ad featured the word “Wonder” in large type. Underneath was a...
But Cline was intent on keeping the product a surprise. The next ad was a bigger ad that teased the public even more:
On May 24, 1921, Wonder Bread arrived in the stores. The reception was positive. The bakery reassured them: “Wonder is squeezably soft,” and customers liked the fresh feel of the bread. When they took it home, everyone in the family liked the taste of the soft white loaf. The advertising reminded customers, “Better than homemade.” But of course, Ta...
Like most bakeries, muffins, cookies, and cakes were a logical add-on for a bakery. In the days of small bakeries, people would buy both bread and cakes. As factories began making bread, it was only a matter of time that they add sweets as well. Taggarts created a separate subsidiary for their treats. It was called Hostess. The first product? In 19...
Because Continental Baking Company had been acquiring several other small bakeries, they had the opportunity for nationwide distribute of their newly-acquired product. Wonder Bread was soon being manufactured in factories outside the Indiana area, and of course, it was being sold nationally. But the government took note of the mergers and expansion...
Until the late 1920s, bread was sold unsliced. It helped keep a loaf fresh, and the bread-slicing machine had not yet been introduced. At home, a soft bread loaf like Wonder would have been a bit tricky to slice. Even with a very good bread knife, it would have been hard not to put too much pressure on the loaf. But there were inventors working on ...
Continental Baking Company heard about the new invention. They wasted no time figuring out how a slicing machine could be added in their factories. By this time, Rohwedder had created a second component for the slicer that would hold the bread together while a machine wrapped it in waxed paper and sent each loaf down the assembly line. By 1930, Won...
During the late 19thcentury, scientists were publishing on topics relating to vitamins and how vitamin deficiencies led to illness. Among the diseases that were appearing in relatively healthy Americans in the early 1900s were beriberi and pellagra. Beriberi is caused by a deficiency of thiamin (B1), which is necessary to help the human body digest...
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Continental Baking Company (1925–1995) Interstate Bakeries Corporation (1995–2012) Website. wonderbread.com. Wonder Bread is an American brand of sliced bread. Established in Indianapolis, Indiana, in 1921, it was one of the first companies to sell sliced bread nationwide by 1930. [2] The brand is currently owned by Flowers Foods in the ...
In 1925, the Continental Baking Company bought the Indianapolis bakery and Wonder Bread soon became a national brand. The Continental Baking Company altered the course of bread forever in the 1930s when it introduced sliced Wonder Bread. Sales were slow at first as suspicious consumers were reluctant to accept a pre-sliced bread, but ...
Wheatheart Crowning Ceremony. July 11, 1939. Continental Baking Company. Eileen Stopher, James Montgomery Flagg, M. Lee Marshall, Grover Whalen, and Peter Arno. Eileen Stopher from Mt. Pulaski, IL was crowned Wheatheart of the Fair. The Crown of Wheat was placed on Eileen's head by both Grover Whalen, President of the 1939 NY World's Fair and ...
