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Overall, TikTok and Snapchat were the most popular social media platforms amongst younger audiences, while LinkedIn was the least used platform by those aged 18 to 29 in the United...
Jan 31, 2024 · 62% of 18- to 29-year-olds say they use TikTok, much higher than the share among adults ages 65 years and older (10%). Americans ages 30 to 49 and 50 to 64 fall somewhere in between for all three platforms. YouTube and Facebook are the only two platforms that majorities of all age groups use.
- Jeffrey Gottfried
- Social Media Demographics: The Numbers You Need to Know
- Facebook Demographics and Usage
- Instagram Demographics and Usage
- Tiktok Demographics and Usage
- X (Formerly Twitter) Demographics and Usage
- YouTube Demographics and Usage
- LinkedIn Demographics and Usage
- Pinterest Demographics and Usage
- Snapchat Demographics and Usage
- Are Social Media Demographics Part of Your Strategy?
Demographic data shows you which social media channels to prioritize in your strategy. It reveals where your target audience is and, in the process, which platforms are best for conducting market research. Want to know which apps are up-and-coming? Curious about new opportunities to cross-post your content? Worried that a network might be “dying?” ...
Number of monthly active users: 3.065 billionLargest age group: 25-34 (29.9%)Gender distribution: 43.7% female, 56.3% male(no data on other genders)Time spent per day: 30.9 minutesNumber of monthly active users: 2 billionLargest age group: 18-24 (30.8%)Gender distribution: 48.2% female, 51.8% male(no data on other genders)Time spent per day: 33.1 minutesNumber of monthly active users: 1.7 billionLargest age group: 18-24 (36.2%)Gender distribution: 49.2% female, 50.8% male(no data on other genders)Time spent per day: 53.8 minutesNumber of monthly active users: 368 millionLargest age group: 25-34 (38.5%)Gender distribution: 37% female, 63% male(no data on other genders)Time spent per day: 34.1 minutesNumber of monthly active users: 2.491 billionLargest age group: 25-34 (21.2%)Gender distribution: 45.6% female, 54.4% male(no data on other genders)Time spent per day: 48.7 minutesNumber of members: 1 billionLargest age group: 25-34 (60%)Gender distribution: 43.7% female, 56.3% male(no data on other genders)Number of monthly active users: 498 millionLargest age group: 25-34 (30.9%)Gender distribution: 76.2% female, 17.2% male, 6.6% unspecified(no data on other genders)Time spent per day: 14.2 minutesNumber of daily active users: 414 millionLargest age group: 18-24 (38.6%)Gender distribution: 51% female, 48% male(no data on other genders)Time spent per day: 30 minutesThe above demographics of social media platforms come from generalized data across billions of users. As such, it serves as a starting point for brands looking to prioritize their social platforms. We recommend looking into the demographic data from your own social presence to see how it compares to the averages above. As you gear up for a successf...
May 18, 2023 · Social Media Platforms Statistics. Social Media Advertising Statistics. Influencer Statistics. Social Media and Mental Health Statistics. Social Media Trends for 2024. The Bottom...
Jan 31, 2024 · Which social media platforms are most popular. % of U.S. adults who say they ever use … Change in survey mode --- 0% 20% 40% 60% 80% 100% 2014 2016 2018 2020 2023. YouTube. Facebook. Instagram. Pinterest. TikTok. LinkedIn. WhatsApp. Snapchat. Twitter (X) Reddit. BeReal. Nextdoor. Note: The vertical line indicates a change in mode.
Apr 7, 2021 · Fully 70% of those ages 18 to 29 say they use the platform, and those shares are statistically the same for those ages 30 to 49 (77%) or ages 50 to 64 (73%). Half of those 65 and older say they use the site – making Facebook and YouTube the two most used platforms among this older population.
Jan 26, 2022 · Almost 9 percent of female internet users aged 16 to 24 say that TikTok is their favourite social platform, compared with just 1.5 percent of all users aged 55 to 64. There are a few more surprises in this more granular demographic data too.
