Search results
May 12, 2021 · Perhaps it’s time to reconsider its legacy. “People made fun of it,” recalls Case Walker, an 18-year-old actor who was discovered on Musical.ly when he was in middle school. “And then ...
Aug 3, 2018 · Musical.ly videos are 15 seconds to one minute long, and usually involve some sort of song or voiceover, simple editing, and a dance. Most of the content kids made on there was mostly wholesome ...
Jun 8, 2017 · 11m. During an eight-day investigation, Channel 4 News viewed 45 hours of live streams which revealed nearly half of the streams viewed contained inappropriate content, directed to girls as...
Feb 8, 2018 · The majority of people criticize Danielle for being "inappropriate" in the way she acts, dances, and dresses online. Aggregated videos to prove this point have racked up millions of views on YouTube.
- Tanya Chen
- Buzzfeed News Reporter
- What Was Musical.Ly?
- The Musical.Ly Story
- How Did Musical.Ly Work?
- What Happened to Musical.Ly?
- Why Did Musical.Ly Shut Down?
- Frequently Asked Questions
- Wrapping Up
Officially launched in August of 2014, Musical.ly was a video-based social media platform that allowed users to share and view short video clips from 15 seconds to one minute long. Users could select from different songs to add as soundtracks to their videos, and the app helped give rise to the popular lip-sync video trend. Like other popular socia...
Musical.ly was founded by Alex Zhu and Luyu Yang, a pair of Chinese entrepreneurs who met at eBaoTech, a digital solutions provider for the global insurance industry. Zhu had graduated from China’s Zhejiang University, where he earned a bachelor’s degree in civil engineering, and worked in various tech industry jobs in China and the US before joini...
Musical.ly was available on Android and iOS and allowed users to record videos from 15 seconds to one minute long, in one or multiple shots. They could add soundtracks using songs or other background tracks, such as comedic sound effects. From early on, Musical.ly’s emphasis was on lip-syncing, and users could choose from thousands of songs to set ...
As we mentioned earlier, Musical.ly was merged into TikTok about a year after it was acquired by ByteDance. According to a representative of ByteDance, these were the original plans for Musical.ly: “Musical.ly will continue to operate as an independent platform, integrating ByteDance’s global leading [artificial intelligence] technology and leverag...
The main reason why ByteDance decided to shut down Musical.ly and combine it with TikTok was to take advantage of its user base and technology. At the time of the merger, TikTok was very popular in China but struggled to expand into foreign markets. As we discussed above, Musical.ly did the opposite and was very popular in international markets, es...
When Was Musical.ly Made?
The first version of the app was officially launched in August 2014.
When Did Musical.ly End?
Musical.ly was shut down in mid-2018 after being acquired by ByteDance, which is the company that owns TikTok.
What Happened to Musical.ly?
The company was shutdown because the new owners, Bytedance wanted to incorporate its technology and userbase into TikTok.
Musical.ly is not a failed startup — it didn’t shut down because of doing anything wrong. In fact, Musical.ly is a prime example of a company that did everything right. Like many startup founders, Musical.ly’s co-founders had to pivot from their initial idea to finding one that worked, and they seem to have done so at just the right time. In the ca...
Aug 31, 2016 · The all-girls school Wenona in Sydney raised concerns about Musical.ly on campus amid fears primary school students were copying "highly sexualised dance moves" seen on the lip-synching...
Dec 10, 2018 · “ Oh, you’re with her now ?” “ Why do good girls like bad guys ?” These are questions young people have asked each other since the dawn of time, but on TikTok, they’ve turned into massively...
