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  2. Effortlessly generate descriptive alt text for your images using our AI-powered tool. Improve accessibility and SEO without a hassle. Write alt text for this image...

  3. Alternative (Alt) Text is meant to convey the “why” of the image as it relates to the content of a document or webpage. It is read aloud to users by screen reader software, and it is indexed by search engines.

    • Why Is Image Alt Text Important?
    • 3 Image Alt Text Examples
    • Image Alt Text Best Practices
    • How Alt Text Affects SEO
    • Adding Image Alt Text to Your Website

    Image alt text is important for three reasons: accessibility, user experience, and image traffic. Understanding these reasons will help you write effective alt text for all of your images. Let’s dive in.

    3. Specificity vs. Context

    Image Source Both images above have clear context that can help us write good alt text — one is from a HubSpot office, and the other is Fenway Park. But what if your image doesn't have official context (like a place name) by which to describe it? This is where you'll need to use the topic of the article or webpage to which you're publishing the image. Here are some bad and good examples of alt text based on the reason you're publishing it:

    Ultimately, image alt text needs to be specific but also representative of the topic of the webpage it's supporting. Get the idea so far? Here are a few important keys to writing effective image alt text: 1. Describe the image, and be specific.Use both the image's subject and context to guide you. 2. Add context that relates to the topic of the pag...

    According to Google, alt text is used — in combination along with computer vision algorithms and the contents of the page — to understand the subject matter of images. Alt text, therefore, helps Google to better understand not only what the images are about but what the webpage as a whole is about. This can help increase the chances of your images ...

    So, where do you start when developing alt text for your blog posts and web pages? Consider performing a basic audit of your existing content to see where you can incorporate alt text into previously untagged pictures. Watch to see how your organic traffic changes among the pages that you give new alt tags. The more images you optimize, the better ...

    • Braden Becker
  4. Feb 20, 2024 · In short, Alt text, or alternative text, is a brief written description (yet often hidden) of an image on a website (or application), included in the code of an image tag. Most users will never actually see the ALT text on your site.

  5. When the image has alternative text defined within WordPress but your website is not outputting the alt on the front end of your website, then it is likely that your theme or a plugin requires a code fix to ensure that alt text is included in the image tag.

  6. In the example below, the alt text is referring to the image and does not describe the content of the image sufficiently. You can also add alt text as an argument to the IMAGE function either by using text in quotes or by using a cell reference that contains the text.

  7. Oct 19, 2021 · If an image fails to load or the user has blocked images, the browser will present the alternative text visually in place of the image. Search engines use alternative text and factor it into their assessment of the page purpose and content.

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