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Although the goal of reducing human-caused wildfires has never changed, the tagline of the Smokey Bear campaign was adjusted in the 2000s, from "Only you can prevent forest fires" to "Only you can prevent wildfires". The main reason was to accurately expand the category beyond just forests to include wildlands, which include grasslands.
In 2001, it was again updated to its current version of "Only You Can Prevent Wildfires" in response to a massive outbreak of wildfires in natural areas other than forests and to clarify that Smokey is promoting the prevention of unwanted and unplanned outdoor fires versus prescribed fires.
Now he says, “Only you can prevent wildfires”—the idea being that forest fires can be lit and controlled, but wildfires can’t. “There is good fire and bad fire, that’s what his message...
Only you can prevent wildfires. Show your commitment to making a difference. Sign the pledge to help stop the spread of wildfires.
Oct 11, 2023 · While preventing accidental or irresponsible human-caused fires is critical for avoiding unwanted wildfires, many national forests and grasslands need prescribed fires, or in some cases natural fire, to become and/or remain healthy.
After more than half a century of warning about the danger of forest fires, in 2001, to reflect the reality that some fire was ecologically beneficial, Smokey’s message was changed to “Only you can prevent wildfires.” Smokey's origins date to World War II.
Aug 7, 2014 · Only YOU Can Prevent Forest Fires.” For more than 50 years, that iconic catch phrase grabbed the hearts and minds of generations of children, spurred a series of books, games and gifts, helped to change the face of wildland firefighting and prompted more than one child to grow up to be a forester.
Aug 9, 2019 · Smokey Bear, the U.S. Forest Service's symbol of fire prevention, turns 75 on Friday. Smokey is the longest-running public service ad campaign, first appearing on a poster on Aug. 9, 1944.
Whether in print, on television, or as a sound bite, the bear pointed at and/or spoke sternly to the public, stating the now famous slogan while emphasizing the responsibility of each individual, “Only YOU can prevent forest fires.”
Aug 9, 2019 · Preventable wildfires can cause environmental damage as well as untold human tragedy, including the loss of lives, homes, and livelihoods. Preventable wildfires nationwide can cause billions of dollars’ worth of damage each year and cost billions more to suppress or manage.
