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May 17, 2023 · The logo. NB's logo design takes its cue from Philharmonie's iconic building, an architectural landmark in Luxembourg. But the logo is more than just a depiction of the static monument. In the new design, the vertical columns pulsate in response to the rhythm of the music.
The Philharmonie Luxembourg, also known officially as the Grande-Duchesse Joséphine-Charlotte Concert Hall ( French: Salle de concerts grande-duchesse Joséphine-Charlotte, German: Konzertsaal Großherzogin Joséphine-Charlotte ), is a concert hall located in the European district in the Luxembourg City quarter of Kirchberg.
One of the most unique things about the Philharmonie Luxembourg’s new brand identity is its generative logo. Through the combination of music and animation, the identity of the Philharmonie is revitalized with a unique meaning by reflecting the live experience and emotion that comes with attending a concert.
May 17, 2023 · The line-based logo also informs the typography. A release explains: “Based on the idea that all music is experienced through vibrations, the letters that make up the musical scale (a to g) resonate across the page or screen.”
At the core of the rebranding lies a music-responsive logo, a generative tool that animates the logo's columns in sync with any music piece's rhythm. This innovative design element marries the iconic structure of the Philharmonie with the immersive soundscape within, establishing a cohesive and vibrant brand identity that resonates with the ...
May 17, 2023 · By Abbey Bamford May 17, 2023 3:37 pm. NB Studio has designed concert hall Philharmonie Luxembourg’s new identity, creating a generative logo made with creative coding and a “vibrating” typographic treatment. In June 2022, NB was invited to pitch alongside five other international studios, having previously worked on cultural branding for ...