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Feb 1, 1998 · Robert E. Weems, Jr., has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism.
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Unwilling to settle for facile answers, Weems explores the role of black entrepreneurs who promoted the importance of the African American consumer market to U.S. corporations. Their actions,...
Desegregating the dollar : African American consumerism in the twentieth century by Weems, Robert E., 1951-
African American Consumerism in the Twentieth Century. by Robert E. Weems. Published by: NYU Press. Imprint: NYU Press. 206 Pages, 6.00 x 9.00 in. Paperback. 9780814793275. Published: February 1998. $28.00.
Feb 1, 1998 · Robert E. Weems, Jr., is Professor of History at the University of Missouri-Columbia and author of Desegregating the Dollar: African American Consumerism in the Twentieth Century (NYU Press).
Unwilling to settle for facile answers, Weems explores the role of black entrepreneurs who promoted the importance of the African American consumer market to U.S. corporations. Their actions, ironically, set the stage for the ongoing destruction of black-owned business.
Basing his conclusions on exhaustive research in trade journals and other primary and secondary materials, Robert E. Weems Jr. has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism.
