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A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful.
May 26, 2020 · In 2009, Rose-Marie Swift self-funded her "cool girl" clean beauty brand alongside manufacturing specialist Elaine Sack, now RMS Beauty's CEO. Here, they reveal how they've managed to stay profitable from day one—with no outside funding.
Jun 23, 2018 · If you’ve ever thought natural makeup was boring, you’ve never heard of Rose-Marie Swift. The makeup artist-slash-green beauty mogul (she’s the founder of cult-favourite brand RMS Beauty) is...
May 17, 2013 · New York City–based makeup artist Rose-Marie Swift has come a long way since her career's unlikely beginning. Her earliest recollection of cosmetics? “Using green food coloring to do my little sister up as Eddie Munster,” she says with a laugh, adding “I think we did a Spock look, too.”.
Jul 24, 2023 · Rose-Marie Swift started her career as a makeup artist, soon shooting to stardom after working with some of the world’s top models. Swift went on to create RMS Beauty after years of searching for products that not only looked natural on the skin but also weren't formulated with harmful chemicals.
Sep 4, 2023 · Rose-Marie Swift’s advocacy for clean beauty and her dedication to creating high-quality natural products have made her a prominent figure in the clean beauty movement. Her brand, RMS Beauty, continues to be popular among those seeking non-toxic alternatives in the beauty industry.
Jun 17, 2019 · 10 November, 2021. As far as cult beauty products go, RMS’s Living Luminizer and “Un” Cover-Up are forever staples in the bags of beauty editors everywhere. But the RMS Beauty brand as a whole—and, more important, it’s founder, Rose-Marie Swift—are worthy of cultish following separately.
Oct 18, 2019 · In the ’90s, Rose-Marie Swift was a successful makeup artist, flying all over the world to work with photographers like of Mario Sorrenti and Mert and Marcus on models like Gisele and Karolina Kurkova. But she never took the gig too seriously.
Aug 28, 2023 · In 2004, after working as a professional makeup artist for decades, Swift created a website called Beauty Truth, which exposed controversial ingredients found in cosmetics.
Nov 9, 2016 · Growing up in small-town Canada, Rose-Marie Swift thought she wanted to become a fashion designer. But after a lucky break lead to a steady paycheck making over dancers at a local Vancouver...
