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Download various logo marks of Saint Louis University in different formats and colors. Familiarize yourself with the logo guidelines and contact the director of design services for permission to use the logos off campus or by non-SLU entities.
- University Logo, Wordmarks and Lettermarks
- Billiken Athletics Logo
- Logo Lockup System
- University Seal
- Logos For Time-Bound Or Annually Occurring Events
- Sub-Brand Logos
- Co-Branding
- GeneratedCaptionsTabForHeroSec
Released in November 2015, Saint Louis University's logo is our symbol (fleur-de-lis in shield) integrated with our institution name. SLU's official logo system was designed for use (and legibility) across every touchpoint. Any variations must be approved by Marcom’s director of design services.
Updated in 2015, the Billiken is Saint Louis University’s official mascot. A unique good-luck figure who represents things as they ought to be, the Billiken should always be represented as shown, with no alterations or additions and always with the shading, wink and other key facial features.
A lockup system has been created to form consistency throughout the Saint Louis University brand. The logo lockups should be used across Saint Louis University's schools/colleges, divisions, departments, etc. (i.e., College of Arts and Sciences). This cohesive system strengthens our overall brand and image. All guidelines that apply to all Universi...
The University seal is used to authenticate the highest official University documents (e.g., diplomas, presidential items and legal documents). It is used as the watermark for all official University stationery items. The University seal should never be substituted for the Saint Louis University signature or logo.
Separate logos may be considered for time-bound or annual events but must be approved by the Division of Marketing and Communications. These could include fundraising campaigns, homecoming, Fall Welcome, the bicentennial, etc. These logos should: 1. Use approved University fonts (Brandon Grotesque, Crimson and Archivo Narrow), unless there is a cle...
Logos that are not time-bound may be considered but must be approved by the Division of Marketing and Communications. These logos should: 1. Use approved University fonts (Brandon Grotesque, Crimson and Archivo Narrow), unless there is a clear strategic reason not to do so. 2. Use approved University colors. New logos should largely use SLU blue an...
A small number of entities at the University operate under the auspices of, or in conjunction with, external entities such as agencies of the federal government. Those that do may be granted use of the external entity’s logo in conjunction with the University logo. Co-branded logos follow a standardized format, with the co-branded entity or organiz...
Learn how to use the official logo system of Saint Louis University, including the fleur-de-lis, the Billiken, the seal and the lockups. Find out the minimum sizing, clear space, placement and color requirements for different mediums and occasions.
Download SLU logos, stationery, business cards, Word and PowerPoint templates, and desktop and mobile wallpapers from the Marketing and Communications Division. Learn how to use SLU branding guidelines, FAQs and tips for your creative projects.
Saint Louis University (SLU) is a private Jesuit research university with campuses in St. Louis, Missouri, United States, and Madrid, Spain. Founded in 1818 by Louis William Valentine DuBourg, it is the oldest university west of the Mississippi River and the second-oldest Jesuit university in the United States.
Learn about SLU's history, mission, academics, research, service and alumni. See the SLU logo and colors on the web page.
in: St. Louis, Madrid, Universities and colleges in Spain, Universities and colleges in the United States
Apr 11, 2022 · Learn how to apply for a license to use the Saint Louis University logo and marks on products or merchandise. Find out who is responsible for the licensing program and the benefits of a licensing agreement.
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