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On November 14, 2016, Taco Bell revealed a revamped version of its logo to coincide with the opening of its flagship restaurant in Las Vegas. Designed in-house with help from Lippincott (who designed the previous logo), this logo sees the bell symbol revised and changed to different shades of purple, with the wordmark in a new sans serif font.
Taco Bell logo design has evolved, undergoing five modifications after its first launch in 1962. The first logo design had three distinctive elements – squares, a color scheme, and a blocky wordmark that laid horizontal.
Jul 27, 2023 · The unmistakable bell that promises a fiesta of flavors. The Taco Bell logo. It’s more than just a signpost for tacos; it’s a beacon of brand identity, a symbol woven into the fabric of fast food culture.
The Taco Bell logo, like the name, first appeared in 1962. Initially, the emblem was a simple word mark, with no trademark bell whatsoever. Rather than using a unique image, Glen decided to focus on the memorable name of the restaurant, written in funky all-capital fonts.
The First Version of the Taco Bell Logo (1962 to 1972) Like we just mentioned, the first iteration of Taco Bell’s logo did not actually feature a “bell.” This version simply included the Taco Bell name. The wordmark itself is youthful and playful though.
Apr 26, 2024 · What does the Taco Bell logo symbolize? The Taco Bell logo means a lot, connecting directly to the brand and its Mexican-flavored food. A bell at its heart hints at the founder, Glen Bell’s, last name and stands for warmth and welcoming—just what you’d expect from a place where friends and family come to eat together.
Everything about the original Taco Bell logo—from the color scheme to the font to the conspicuously missing bell—is totally different from what we see driving along our highways and in our food courts today.
Aug 31, 2022 · Taco Bell unveiled a new version of its brand logo in November 2016, with a purpose to inaugurate a new restaurant in Las Vegas. Pink and yellow were removed from the color palette, and it featured just three shades – purple, white, and black.
Feb 15, 2020 · Old Taco Bell logo was comprised of Mexico flag colors. The logo was created in 60s – its history begins in 1962, yet the color combination is still delicious. All the colors are most suitable for fast food restaurants.
Meaning and History. Taco Bell, a Mexican fast food chain, was founded in the late 1940s in California by Glen Bell, a WWII veteran and former sailor. Inspired by McDonald’s, the restaurant initially served hot dogs, fries, and hamburgers, but later shifted its focus to Spanish-speaking Americans who enjoyed Mexican food.
