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  1. The heart of Tarleton State University’s identity system is its logomark. It is a beveled “T” on a beveled Texas. The logomark is an integral component of the Tarleton State primary logo, but in certain circumstances, it may be used alone.

  2. Protecting the Integrity of the Tarleton State Logo and Likeness Tarleton State University retains the right to protect their name/image/likeness. This includes both logos and campus landmarks.

  3. Brand Central is your go-to for tools and resources to consistently, clearly and correctly represent and grow the Tarleton State brand. We encourage you to watch the video at the top of this page to ignite your passion for branding and inspire your creative flow.

  4. UNIVERSITY LOGO. The heart of Tarleton State University’s identity system is the university’s logomark. It is a beveled “T” on a beveled Texas. The logomark is an integral component of the Tarleton primary logo, but in certain circumstances may be used alone.

  5. Explore Tarleton State University, a proud member of the Texas A&M University System, offering a wide range of academic programs and a dynamic campus life. Discover our commitment to academic excellence, innovative research, and enriching student experiences in Stephenville, Fort Worth, Waco and Online.

  6. University Logo Marks. Departments are encouraged to use official Tarleton State logos when applicable. Find information about logo use in the Branding Guidelines. Unit Marks. All colleges and university departments have distinguishing marks created by the Marketing and Communications Department on request.

  7. Brand Central > University Logo > University Seal. The University Seal is the official representation of the university for legal and official purposes. Therefore, the use of the seal is limited to the Office of the President and official documents and contracts. The President’s Office grants permission for use of the seal.

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