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Dec 20, 2014 · Today the team took the next step in redefining the Raptors’ identity with the launch of its new primary logo, a circular shield with a ball torn by the unmistakable attack of a Raptor.
Dec 19, 2014 · On the heels of their wildly successful “We The North” campaign, the Toronto Raptors unveiled the first logo change in team history on December 19, 2014. Developed in partnership with the Sid Lee branding agency, the new Raptors logo gave the team a modern look.
- Original Raptors Logo
- Alternative Raptors Logos
- Raptors Logo Transition
- Raptors Logo Rebrand
- Simplified Raptors Logo
- “We The North” Campaign
- Symbolism and Impact
- Raptors and Ovo Logo Collaboration
- Interested in More Links
The Toronto Raptors entered the NBA with a logo that featured a red, cartoonish velociraptor dribbling a basketball. While the initial logo was met with mixed reviews, it captured the essence of the team's identity as a fierce competitor. Jurassic Park had dominated theatres just two years prior in 1993 and dino-mania was still sweeping the nation....
In 1998, the Raptors landed Vince Carter, the most iconic player to sport the dino logo. Not only was he crowned Rookie of the Year and slam dunk champion. He also took the Raptors to their first playoff spot in 2000 and brought home a gold medal at the Olympics. Vince probably had no idea at the time how he contributed to the dino's fame as he was...
In the 2008 season, the Raptors began to distance themselves completely from the purple color. They removed it from their primary dino logo and went with just black and red. As well at this time, they experimented more with alternative logos from their growing collection. For example, the ball and claw combination seemed to appear more often.
As the team entered a new phase, the Toronto Raptors introduced a fresh logo in 2015. It featured a sleeker and more stylized basketball with a claw mark tearing into the ball. This design aimed to modernize the team's visual identity, keeping pace with the evolving NBA landscape. The logo retained the team's iconic red color and incorporated black...
The 2015 Logo Design has remained largely unchanged to this day, undergoing only minor adjustments like the recent 2020 alteration that eliminated the grey color from the ball icon. The shift in focus to the ball itself represents a natural and logical evolution in the design.
In 2015, the Raptors unveiled their current logo alongside the introduction of the "We The North" campaign. The logo maintained the fierce and powerful idea of a raptor but with a more streamlined and menacing appearance. The dinosaur's claw mark is embedded across a basketball. The "We The North" slogan represents the Raptors' connection to the en...
The Toronto Raptors logo has become an integral part of the team's identity and has successfully connected with fans across Canada and beyond. The evolution of the logo reflects the team's journey and growth in the NBA. Each design iteration has brought its own unique symbolism, capturing the essence of the team's spirit, competitive nature, and co...
Following the introduction of the revamped rebrand and logo design, Toronto's own Drake has become intricately linked with the Raptors' brand identity, unleashing numerous design iterations. Among these, the collection of Gold logo designs stands out, frequently accompanied by his acclaimed OVO brand. This collaboration has proven fruitful for the ...
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Apr 8, 2024 · The Toronto Raptors congratulated Vince Carter for being named one of 13 inductees to the Naismith Memorial Basketball Hall of Fame Class of 2024.
Apr 6, 2024 · Days after it was announced that Vince Carter was elected to the Hall of Fame, the Toronto Raptors honoured him with a slick, redesigned logo. Carter, 47, had the longest career in NBA history, playing 22 seasons.
Apr 16, 2024 · The “Toronto Raptors” team already modified their logo for the 2020-2021 season, removing the outer contour in the form of a ring, repainting the silver part of the ball in red, and increasing the distance between the letters.
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Nov 19, 2020 · For the 2020-2021 NBA season, the Toronto Raptors made some colour changes to their primary logo -- silver was eliminated completely from the colour scheme and the basketball was re-coloured red. Though not visible when presented on white, the outside of the logo includes a thick white border.
