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Jan 4, 2024 · Meta description examples Homepage. Reading other people’s meta descriptions will make the process look deceptively simple, but that simplicity is the very thing that makes it so hard to write. The rough 160-character limit means the meta description should be longer than a sentence or two.
A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query.
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Mar 14, 2024 · Here’s exactly how to write SEO-friendly meta descriptions. 1. Use Benefit-Driven Copy. Your meta description needs to clearly describe the BENEFIT someone will get from your page. What this benefit is depends a lot on what your page is all about. And the keyword that people used to bring up your result.
Dec 15, 2023 · What Is a Meta Description? A meta description tag is an HTML element that provides a short summary of a webpage. It can appear as a snippet below the page’s URL and title in Google’s search engine results pages (SERPs). Google automatically generates a snippet of your pages based on the search query, the content on the page, and the page ...
- Keep it the Right Length. Remember, meta description length is a crucial consideration. While it’s true that Google won’t penalize you for longer meta descriptions, it will truncate them beyond 160 characters.
- Include Your Target Keyword. Incorporating your target keyword in your meta description is crucial for search engines and searchers. It signals to Google and the searcher that your content is relevant to the query.
- Write Unique Meta Descriptions. Google appreciates uniqueness, and that includes meta descriptions. Each web page should have a distinct meta description that accurately reflects its content.
- Make it Actionable. An actionable meta description is like a call from a trusted friend who says, “Hey, you’ve got to check this out!” It inspires action and beckons the reader to click.
Sep 29, 2020 · Deploy the meta description. Let’s get into it. 1. Expand on your title tag. Always think about the description as something that complements the title tag. Titles should summarize a page using a few main keywords that characterize the topic. The meta description offers a chance to expand on that further.
Jan 26, 2023 · The purpose of a meta description is simple: it needs to get someone searching with a search term on Google to click your link. In other words, meta descriptions are there to generate click-throughs from search engines. Search engines say there is no direct SEO benefit from the meta description – they don’t use it in their ranking algorithm ...
