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- New 2023 livery and Team Partners unveiled | Williams Racing
Williams Racing is proud to reveal the livery that will...
- Komatsu announced as long-term partners with Williams Racing
Komatsu is the latest partner to join the team’s long-term...
- New 2023 livery and Team Partners unveiled | Williams Racing
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Feb 6, 2023 · Williams Racing is proud to reveal the livery that will adorn the FW45, the team’s new challenger for the 2023 FIA Formula One World Championship season. We are also thrilled to showcase major partners, with Gulf Oil, Stephens, Michelob ULTRA and PureStream joining the team from the 2023 season.
Jun 26, 2023 · According to GlobalData’s report, the highest-spending sponsor brands include Duracell, Gulf Oil, Kraken, PPG Industries and Terra Virtua, among others. The table below shows the top ten sponsors of Williams Racing in the 2023 season.
Feb 5, 2024 · Komatsu is the latest partner to join the team’s long-term mission to return to the front of the grid. In recent days the team also welcomed data platform provider VAST Data as an Official Partner as Williams continues to build momentum heading into 2024.
Oct 11, 2023 · As teams begin to look forward to 2024, Williams have added another major partner to their growing list of sponsors. Williams is one of the most historic teams on the grid and with James...
- Duracell
- Dorilton Capital
- Pirelli
- Crew Clothing
- Life Fitness
- Sia
- Broadcom Software
- Gulf Oil International
- Puma
- THG
The British racing team roped in battery and smart power systems manufacturer Duracell as an Official Partner in February 2022 on a multi-year deal. As per the deal, the Duracell logo features on the Williams race car, driver race suit, and team kit, with the two parties also collaborating on multiple on-ground activations.
The US investment firm bought Williams for €152 million in August 2020 following the team’s decision to change ownership. Along with owning the team, Dorilton Capital also serves as one of the team’s principal sponsors, with its branding visible on the Williams race car and driver race suit.
Through its over-arching agreement with Formula One, Italian multinational tyre manufacturer Pirelli serves as the Official Tyre Supplier to all F1 teams, including Williams Racing.
British lifestyle brand Crew Clothing joined Williams Racing as the Official Supplier of their travel kit in 2020. In December 2021, the two parties announced a multi-year renewal of their partnership.
A global leader in commercial fitness equipment, Life Fitness has been the Official Fitness Equipment Supplier of the Williams team since 2016. The two parties renewed their partnership for a further five years in October 2021.
In 2015, Williams Racing unveiled a new partnership with Spinal Injuries Association, which saw the latter become the team’s Official Charity. The partnership has seen Williams Racing work with SIA to provide information, advice, and support to over 50,000 people in the UK who have spinal injuries. The SIA logo also features on the Williams race ca...
A world leader in business-critical software designed to modernise, optimise, and protect hybrid environments, Broadcom Software has been a partner of the Williams team since 2017. As per the deal, Williams Racing use Broadcom software Symantec to protect themselves from cybersecurity threats.
In February 2023, at the launch of the FW45, Williams Racing announced a long-term partnership agreement with leading oil and lubricants manufacturer Gulf Oil International. The partnership puts the Gulf branding on the Williams race car, driver race suit, pit stop gantry, and pit stop personnel overalls. Gulf also supports the Williams Racing Driv...
In October 2023, Williams roped in PUMA on a multi-year deal as an Official Partner. The partnership agreement, officially kicking off in 2024, entails PUMA supplying the British team with kit and driver racewear along with manufacturing and distributing replica apparel and accessories.
Manchester-based tech company THG joined Williams Racing as an Official Partner in October 2023 in a deal that saw its sports nutrition brand Myprotein become the Official Nutrition Partner of the team and its digital commerce brand Ingenuity become their Official Technology and Ecommerce Partner. HG Eco, THG’s sustainable solutions advisor, became...
- Aditya Chaudhuri
Feb 5, 2024 · For 2024 Williams is proudly supporting seven talented young drivers across multiple junior categories of motorsport from grassroots karting to F1: Zak O’Sullivan (FIA Formula 2), Franco Colapinto (FIA Formula 2), Luke Browning (FIA Formula 3), Lia Block (F1 Academy), Alessandro Giusti (Formula Regional European Championship), Oleksandr ...
