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Jan 4, 2024 · The “You’re not you when you’re hungry” campaign set out to achieve four key objectives: Brand Differentiation: Break through the candy bar noise and establish Snickers as the unique solution to the universal problem of “hangry” behavior.
Feb 21, 2022 · What sprouted from these ambitions was “You’re Not You When You’re Hungry.” This idea is a universal human truth everyone can relate to. It tells a story – there are universal aspects of hunger (crankiness, weakness, anger) and when you’re hungry, you can’t be part of the “pack.”
Mar 4, 2010 · Snickers Satisfies. shadowadvertise. 31 subscribers. Subscribed. 555. 186K views 14 years ago. Watch New Super Bowl 2010 Snickers Commercial , You're not you when you're hungry....
Nov 6, 2019 · All The Best Snickers You’re Not You When You’re Hungry Commercials Research for a recent project highlighted what is perhaps the best global marketing campaign ever: ’You’re not you when...
Oct 21, 2017 · Snickers - You're Not You When You're Hungry Danny Trejo, Steve Buscemi. Peek of the Net. 5.85K subscribers. Subscribed. 213. 27K views 6 years ago.
Mar 31, 2016 · In 2010, Snickers unveiled its “You’re Not You When You’re Hungry” campaign during Super Bowl XLIV with a spot starring Betty White. Six years later, the campaign is still running and the “You’re...
Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success. James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective.
The iconic “You’re Not You When You’re Hungry” campaign has delivered ten years of success for Snickers. Stephen Whiteside from WARC explains why consistency, local relevance, and humor have all played a critical role in this outcome.
Apr 22, 2024 · The new “Hungry Skies” campaign is part of a broader effort to recruit millions of consumers to the iconic Mars chocolate portfolio and shows SNICKERS as an essential travel snack that provides total satisfaction in hilarious, and perhaps all-too-relatable travel situations.
Sep 23, 2015 · In 2009, when snickers experienced a decline in their household penetration and volumes sale, Mars, Inc. decided to create an awareness campaign. The “You’re Not You When You’re Hungry” campaign was created by BBDO New York to promote Snickers. The Snickers brand has always targeted male 18 to 49.
