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2. www.historyoasis.com › post › pepsico-ceoPepsiCo CEO History

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   Entering the 1950s, Pepsi-Cola’s chief helmsman was Alfred Steele, a seasoned executive poached from the venerable Coca-Cola Company itself.

3. alchetron.com › Alfred-SteeleAlfred Steele (Soft Drink Businessman) ~ Bio with [ Photos ...

   alchetron.com › Alfred-Steele

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   Dec 17, 2023 · Alfred Nu Steele (April 24, 1900 – April 19, 1959) was an American soft drink businessman. He graduated from Northwestern University in 1923, where he played football, and became an ad executive. He first worked for The Coca-Cola Company, as vice president of marketing.

   • Occupation: Businessman

   • Birth Date: April 24, 1900

4. www.gettyimages.com › photos › alfred-steeleAlfred Steele Photos and Premium High Res Pictures - Getty Images

   www.gettyimages.com › photos › alfred-steele

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   Actress Joan Crawford and her husband Pepsi-Cola Company CEO Alfred Steele attend a Jerry Lewis show at the RKO Palace Theater on Broadway on...

5. acearchive.org › alfred-steeleAlfred Steele - acearchive.org

   acearchive.org › alfred-steele

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   Feb 25, 2023 · Alfred Steele was a titan of the soft drink industry, and his contributions to Pepsi-Cola Company remain influential today. His life and career were marked by his immense talent, ambition, and determination, and his legacy is one that has endured for decades.

6. www.theconcludingchapterofcrawford.com › pepsi_1962The Concluding Chapter of Crawford

   www.theconcludingchapterofcrawford.com › pepsi_1962

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   The Academy Award winner of “Mildred Pierce” was guest of honor at the formal opening of the new Pepsi-Cola plant here. Miss Crawford, in private life, Mrs. Alfred Steele, is the very active vice president of the Pepsi-Cola Co.

7. fooddigital.com › food › pepsico-company-profilePepsiCo: a company profile 1898 - 2021 | Food Digital

   fooddigital.com › food › pepsico-company-profile

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   May 20, 2021 · In 1950, Alfred Steele, joined the company as CEO, after working as VP of the Coca-Cola Company. Steele encouraged advertising campaigns which massively heightened Pepsi-Cola’s net earnings from the 1950s and made it a household name. The companies adverts are an iconic element of the brand.

8. People also ask

   Why did Alfred Steele become CEO of Pepsi-Cola?

   • In 1950, Alfred Steele, joined the company as CEO, after working as VP of the Coca-Cola Company. Steele encouraged advertising campaigns which massively heightened Pepsi-Cola’s net earnings from the 1950s and made it a household name. The companies adverts are an iconic element of the brand.

   PepsiCo: a company profile 1898 - 2021 | Food Digital

   fooddigital.com/food/pepsico-company-profile-1898-2021

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   Does PepsiCo have a cleaner future?

   • PepsiCo products are enjoyed over one billion times a day, in more than 200 territories around the world. It’s one of the biggest food and beverage companies in the world, but not without controversy and ambitions for a cleaner future. PepsiCo took its name in 1965 when the Pepsi-Cola Company merged with Frito-Lay, Inc.

   PepsiCo: a company profile 1898 - 2021 | Food Digital

   fooddigital.com/food/pepsico-company-profile-1898-2021

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   Did Kendall Jenner offer a police officer a can of Pepsi?

   • The ad, featuring model Kendall Jenner, included a group of young and ethnically diverse people peacefully protesting for an unknown cause. Jenner offers a police officer a can of Pepsi, which he accepts.

   PepsiCo: a company profile 1898 - 2021 | Food Digital

   fooddigital.com/food/pepsico-company-profile-1898-2021

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9. www.britannica.com › biography › Alfred-SteeleAlfred Steele | American businessman | Britannica

   www.britannica.com › biography › Alfred-Steele

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   In 1950 Alfred N. Steele (1901–59), a former vice president of the Coca-Cola Company and the husband of actress Joan Crawford, became chief executive officer. His emphasis on giant advertising campaigns and sales promotions increased Pepsi-Cola’s net earnings 11-fold during the 1950s and made it the chief…. Read More.