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Feb 13, 2020–Aug 8, 2021. In 1873, at the end of the California Gold Rush, Levi Strauss & Co., named for a Bavarian Jewish dry goods merchant in San Francisco, obtained a U.S. patent with tailor Jacob Davis on the process of putting metal rivets in men’s denim work pants to increase their durability. It was the birth of the blue jean.
Apr 15, 2021 · Levi Strauss & Co. April 15, 2021. On Saturday, April 17th, the Contemporary Jewish Museum in San Francisco re-opens its doors to the general public, which features the exhibit Levi Strauss: A History of American Style, showcasing the life of Levi Strauss, the birth and evolution of the blue jean and how Levi’s® has come to define American ...
May 7, 2024 · Blue jeans were made with perpendicular stitches in northwest Italy, while denim was woven in chevron patterns in southern France. But the key component of the fabric’s history is its coloration.
This use demonstrates that, by the mid-19th century, denim was already prized for its durability. These pants are thus an extremely rare precursor to the modern blue jean. Blue brushed cotton and denim, circa 1840, USA, P86.64.3, museum purchase
It was the birth of the blue jean. The CJM original exhibition Levi Strauss: A History of American Style showcases the life of Levi Strauss, the invention of the blue jean, and their iconic place in the history of American style. “Showing their Levi’s” postcard from the California Rodeo Salinas (July 13 – 16, 1939), 1939.
May 1, 2020 · The exhibition showcases the life of Levi Strauss and the worldwide phenomenon of the now iconic blue jean. The full exhibit features more than 250 items from the Levi Strauss & Co. Archives, including garments, advertisements, photographs, and ephemera. But our favorite item highlighted in the virtual tour is the AMC Gremlin, outfitted in ...
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Feb 7, 2020 · The ubiquity of the blue jean as a symbol of American ruggedness, grit and freedom is explored in depth in “Levi Strauss: A History of American Style,” an exhibit opening Feb. 13 at the Contemporary Jewish Museum in collaboration with Levi Strauss & Co. The show is much more than a trip down sartorial lane. It is also an expansive look at ...
