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Google automatically incorporates these location signals to return the best local results, effectively treating “near me” as a variable. This means the search engine dynamically inserts the user’s location into the query to find the nearest relevant businesses.
Apr 22, 2010 · Searching for local businesses is as simple as either typing a keyword or typing in your town. The fastest approach is typing your location so that Yelp can offer a listing of local businesses that have already been reviewed (as well as those that haven't yet - if you feel like writing your own review.)
- Ryan Dube
- Senior Author
Aug 7, 2020 · Scale your business with an AI-powered lead conversion platform. Learn how to rank for "near me" searches on Google and discover tips and tricks to help your local business get found.
6 days ago · A 2021 local search industry survey of 550 local marketers by BrightLocal found that the top valued metrics by businesses are: local rankings, Google organic rankings, and phone calls. You should also track your lead quality and revenue, especially while working with an external local SEO agency.
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Feb 16, 2023 · Google ranks your business based on the location you use to verify the listing, and you’ll rank best close to that location and rank worse as you get further away. It is also much harder to rank for keywords that mention a specific city if the address is not considered part of the city.