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Aug 21, 2017 · One of those women is Carolyn Davidson, the woman who designed the iconic Nike Swoosh back when she was still a student at Portland State University. Long before former Design Indaba Conference speaker Dan Wieden coined “Just Do It” for the brand, Davidson was approached by Nike’s co-founder Phil Knight to come up with an identity for the ...
- The Nike Logo Origin – How Did The Nike Swoosh Come to be?
- Who Is Carolyn Davidson?
- Why Was She only Paid $35 For Her Work?
- Small job, Big Payoff
- What About The Swoosh?
- What Happened to Carolyn Davidson?
- Ideas For What You Can Do with The Nike Swoosh Logo
- You Know The Nike Brand…Now Get Designing with This Iconic Logo
SaveSource: Nike In 1971, Carolyn Davidson was a graphic design student at Portland State University. In 1969, she met Phil Knight, then-assistant professor at PSU who would go on to found Blue Ribbon Sports, and, in turn, Nike. Knight knew Davidson was in search of extra funds to take oil painting classes, so he asked Davidson to help him out on s...
At the time she designed the Nike Swoosh, Davidson was a graphic design student looking for extra money. When she produced the Swoosh, Knight accepted the design and Davidson continued to design for Nike until 1975. Once she graduated from school, Davidson decided to be a work from home as a freelance designer, which she continued to do for about 3...
Davidson maintains that she doesn’t know how long she worked on the Nike Swoosh, but that she only charged Knight for 17.5 hours of work–which ended up in a $35 paycheck. While she didn’t profit immediately from her work on the Swoosh, the designer was eventually celebrated by the company when they threw a party in her honor. She was also given a g...
When Carolyn Davidson designed Nike’s logo, she was initially only paid $35 for her design work. But that early success made her a favorite of Knight’s leading to her landing a job for four more years, along with much more freelance work and, eventually, $1 million. Davidson’s work is a good example of how every connection in the design world can b...
You absolutely don’t need us to tell you how iconic Nike’s swoosh logo has become. You’ve seen it. You know. But what makes this logo stand out when compared to so many other sports brands is that it literally stands alone. In 1995, Nike decided that its famous logo didn’t need to carry the company’s name anymore. It was going to go symbol-only. Th...
As we’ve already mentioned, Davidson ended up working – in a freelance capacity – with Nike for several years after creating the swoosh. Eventually, the company grew large enough that it could no longer sustain its marketing through the efforts of one person, resulting in Davidson handing over the reins of Nike’s creative aspects to an advertising ...
So, why have we spent so long talking to you about the Nike logo history and the story behind what must be the most famous checkmark in the world? The answer is simple: That iconic “swoosh” – which you see on everything from Nike shoes to the sportswear athletes wear on the field or court – could serve as your inspiration to create something new. B...
The Nike logo is one of the most famous logos in the world. Some might even argue that it’s themost famous. After all, there aren’t many brands that can be recognized by a logo alone, with not even a scrap of text to tell you what that logo represents. All that’s left is for you to get inspired. Whether that’s by the story of Carolyn Davidson and h...
May 28, 2024 · But it turns out the logo was created by a graphic design student in 1971, and Nike paid her just $35 … initially. But there’s more to the story behind the iconic swoosh. Nike paid more the $35. “That wasn’t all Nike gave me,” Carolyn Davidson told sports journalist Darren Rovell in 2016.
Sep 5, 2018 · Unsure how much to charge for her work, Davidson asked for $35 (adjusted for inflation, that's roughly $220 today). Later that year, the swoosh was used for the first time commercially and in 1972 ...
Jan 20, 2022 · Davidson was paid $35 for the logo (about $240 today if you adjust for inflation), which would go on to be one of the most iconic fashion logos of all time. Don’t worry, Nike later gifted her a ...
Apr 18, 2023 · Today, Nike closed at $126 dollars per share, which means Carolyn's stake today is worth $3 million. Carolyn graduated from Portland State in 1971 and continued to work at Nike until 1976.
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Jul 25, 2014 · A note to graphic designers: raise your fees. ... Knight found his designer on campus: Carolyn Davidson, ... those 500 shares are worth $643,000. Davidson graduated from Portland State in 1971 ...
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