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Name your Page after your business, or another name that people search for to find your business. Use the About section to tell people what your business does. Add a profile photo and cover photo.
18. Create a series that builds engagement. If you run a series on your Facebook Page (such as daily inspirational quotes), consider creating a template for cohesion. Chloe Social uses a simple outline template for her social media audit series that allows her audience to instantly identify her brand at a glance.
Using a brand framework. Before you establish a business presence online, you’ll need to define your brand. This can help you keep your messaging consistent, especially if you won’t be the only one creating it. Here is a framework you can use to make the process easier. Focus on four different elements: existence, purpose, identity and ...
To create a Page: From the Pages section, click Create new Page. Add your Page name and category. Add your Page’s bio and click Create. (Optional) Add information, such as Contact, Location and Hours, and click Next. (Optional) Add profile and cover photos, and edit the action button, and click Next. (Optional) Invite friends to connect with ...
- How Do I Customize My Facebook Business page?
- Oreo
- HubSpot
- Shein
- Arby’s
- Rue21
- Sephora
- HP
- The Body Shop
- Discord
Profile picture– Most brands use their logo as their profile picture. You can follow their path or use a notable character or product as your profile picture instead to make your profile picture un...Cover image – The Facebook cover imagefurther enhances your branding. Your cover image can be an image of your new product. Or, for service-based businesses, you can tailor it by adding an illustra...Custom images and visuals– Branding is essential for your Facebook page, and you should observe your branding guidelines for your custom images or visuals.Branded videos– Finally, you can post branded videos as part of your overall Facebook business page design. Brands do this by customizing the thumbnail to keep branding consistent.If you want to use an image other than your logo as the profile photo, check out this Facebook business page design from Oreo. They use their delicious round treat as the profile photo. Then, you’ll see the logo on the cover photo instead. Plus, they added the image of the cookie falling on the full glass of milk. It’s the beverage you drink when c...
There’s a reason why Hubspot is one of the most recognized brands by marketers. Across various platforms, they sport their signature orange paired with their Hubspot logo or typography. You will see those on their Facebook page, such as their cover image, profile photos, images, and videos.
Fast fashion company, Shein, has won the hearts of young audiences. It’s beloved because they sell affordable clothes. Aside from that, the Shein brand features outfits and apparel that many customers love. One notable design feature is their Facebook cover photo. They are promoting new clothes inviting customers to visit their site and purchase it...
Arby’s is another brand to check out if you want inspiration for Facebook business page design. When you visit their Facebook page for the first time, you’ll be greeted with the sight of curly fries that will make your tummy grumble. Of course, they have the profile photo logo. But what makes Arby’s Facebook page their own is the red motif. Plus, t...
Here’s another clothing brand to look at on Facebook. But instead of posting images of featured products, their Facebook profile is promotional. rue21 connects with customers by treating them to different promos and discounts. Most of their images are edited photos with their products layered or with added typography. The brand shows its unique per...
Sephora publishes a variety of posts on its Facebook page. But they ensure to keep their branding on some original posts. A photography styleis another way to present your branding. Aside from that, Sephora posts image edits using their font. Additionally, if you have an advocacy, why not show it to your followers via a Facebook cover photo? It’s a...
If you want a professional-looking Facebook business page, HP is the best brand to get inspiration from. You’ll notice the typical profile photo logo. At the same time, their Facebook cover photo is of an HP employee. Additionally, they make an effort to post image edits. Plus, they published illustrations from time to time as well. Aside from thos...
The Body Shop Facebook page also follows a similar trend to other pages here. Modern graphics are becoming more common since Millennials and Gen Zs dominate social media. Other than those, The Body Shop educates the audience and posts interactive content to engage with the audience.
If you want to appeal to a younger demographic, following graphic design trends can help you attract this target audience. Discord uses this tactic on its Facebook business page. You will see modern-looking visuals. Aside from those, you’ll notice they post memes and promote collaborations using image edits.
- Katrina Pascual
Setting up a Page is simple and free, and it looks great on both desktop and mobile, so you can meet customers on any device. With a Facebook Page, you can manage all aspects of your business to keep customers updated, publish and promote content, connect people with your products and deliver seamless customer service experiences. Create a Page.
Once you are in the process of building a page for your brand or company, you’ll see two options — “Business or Brand” and “Community and Public Figure.”. Click “Get Started” under the “Business or Brand” box if you are building a Facebook Page for your business goals. The next thing to get right is your audience.
