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Percentage of views on a certain web page that made a desired click
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. Click-through rates for ad campaigns vary tremendously. The first online display ad, shown for AT&T on the website H... Wikipedia