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- The erroneous claim that Apple’s “1984” ad aired just once continues to thrive. Yes, the ad most memorably ran during 1984’s Super Bowl. But many forget its extraordinary theatrical run.
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Feb 9, 2024 · An oral history of Apple’s groundbreaking “1984” spot, which helped to establish the Super Bowl as TV’s biggest commercial showcase. Share full article. Anya Rajah was the sledgehammer-wielding...
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Super Bowl viewers were overwhelmed by the startling ad. The ad garnered millions of dollars worth of free publicity, as news programs rebroadcast it that night. It was quickly hailed by many in the advertising industry as a masterwork.
Feb 12, 2024 · The most famous – and arguably the best – Super Bowl ad in history, the Apple “1984” ad, was nearly killed by the company for whom it was made.
Feb 1, 2016 · The ad, produced by agency Chiat/Day, shows a woman (the actress Anya Major) running into a drab hall of brainwashed citizens and throwing a sledgehammer at a screen displaying a Big Brother-like...
- 1 min
Conceived by the Chiat/Day ad agency and directed by Ridley Scott, then fresh off making the seminal science-fiction noir “Blade Runner,” the Apple commercial “1984,” which was intended to introduce the new Macintosh computer, would become one of the most acclaimed commercials ever made.
Jan 24, 2024 · Here’s how the legendary ad almost didn’t air… On January 22, 1984, Apple instantly became a household name when it aired the enormously popular “1984” ad during Super Bowl XVIII.
Jan 23, 2016 · Although it had actually aired locally once before , almost 100 million people watched the ad for the first time on January 22, 1984, when it played during a commercial break during the...
