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  1. Ask Wojcicki how she managed to raise kids who grew up to achieve success, and she talks about five values: a formula she refers to with the acronym, "TRICK." It's not so much a step-by-step...

  2. Today, I welcome author, journalist, and educator, Esther Wojcicki ( @EstherWojcicki) to the Knowledge Project. Esther Wojcicki discusses the current education model and how we can fix it, and shares her powerful TRICK acronym, Esther’s secret for raising happy, resilient children. Now available on: YouTube | Apple Podcasts | Spotify ...

  3. Aug 18, 2020 · Esther co-founded Tract with her former student, which digitizes TRICK, helps kids develop 21st-century skills, and inspires kids to be creators of impact. VISIT TRACT WOJ on youtube

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    • Trust
    • Respect
    • Independence
    • Collaboration
    • Kindness

    We are in a crisis of trust the world over. Parents are afraid, and that makes our children afraid — to be who they are, to take risks, to stand up against injustice. Trust has to start with us. When we’re confident in the choices we make as parents, we can then trust our children to take important and necessary steps toward empowerment and indepen...

    The most fundamental respect we can show our children is toward their autonomy and individuality. Every child has a gift, and is a gift to the world, and it’s our responsibility as parents to nurture that gift, whatever it may be. This is the exact opposite of telling kids who to be, what profession to pursue, what their life should look like: it’s...

    Independence relies upon a strong foundation of trust and respect. Children who learn self-control and responsibility early in life are much better equipped to face the challenges of adulthood, and also have the skills to innovate and think creatively. Truly independent kids are capable of coping with adversity, setbacks and boredom, all unavoidabl...

    Collaboration means working together as a family, in a classroom or at a workplace. For parents, it means encouraging children to contribute to discussions, decisions and even discipline. In the 20th century, when rule-following was one of the most important skills, parents were in total control. In the 21st century, dictating no longer works. We s...

    It is strange but true that we tend to treat those who are closest to us without the kindness and consideration that we extend to strangers. Parents love their children, but they are so familiar with them, they often take basic kindness for granted. And they don’t always model kindness as a behavior for the world as a whole. Real kindness involves ...

    • 8 min
    • As a young mother,I took what little guidance,advice I could find,but for the most part I decided to trust myself. It may have been my training as an investigative journalist or my distrust of authority that had come from my childhood,but I was determined to find out the truth on my own. I had my own ideas about what kids needed,,I stuck to them,no matter what other people thought. The result was — to many people’s eyes — idiosyncratic at best,or just plain odd. I spoke to my daughters as if they were adults from day one. Most mothers naturally turn to baby talk — a higher-pitched voice,simpler words. Not me. I trusted them,they trusted me. I never put them in danger but I also never stood in the way of them experiencing life or taking calculated risks. When we lived in Geneva,I sent Susan,Janet to the store next door to buy bread,on their own,when they were ages five,four. I respected their individuality from the beginning. My theory was that the most important years were zero to five
  5. Apr 19, 2019 · It all boils down to TRICK, a catchy acronym that stands for trust, respect, independence, collaboration, and kindness. If Wojcickis offspring are any indication, her method works. Her ...

    • Michal Lev-Ram
    • michal.levram@fortune.com
  6. Nov 11, 2019 · At WIRED25, Wojcicki ran through her mnemonic TRICKTrust, Respect, Independence, Collaboration, Kindness—which can equip kids with the mental, moral, and emotional stability necessary to...

  7. Jun 26, 2019 · Esther Wojcicki Opens Up About How She Raised Three Successful Daughters — Two CEOs and a Doctor. Esther Wojcicki's book How to Raise Successful People: Simple Lessons for Radical Results...

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