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1. support.google.com › faqs › answerDoubleClick Digital Marketing - Google Help

   support.google.com › faqs › answer

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   DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM...

   • Campaign Manager 360 Help

     Google Marketing Platform is a unified advertising and...

   • The DoubleClick Ad Exchange

     The DoubleClick Ad Exchange is a real-time marketplace to...

2. blog.google › products › marketingplatformIntroducing Google Marketing Platform - The Keyword

   blog.google › products › marketingplatform

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   Jun 27, 2018 · This is why we’re announcing Google Marketing Platform. Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place.

   • Author: Brad Bender

3. en.wikipedia.org › wiki › DoubleClickDoubleClick - Wikipedia

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   DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca ...

4. doubleclick-advertisers.googleblog.comDoubleClick Advertiser Blog

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   Jul 25, 2018 · DoubleClick Advertiser Blog. FEATURED. Introducing Google Marketing Platform: bringing together the power of ad technology & analytics, you can now plan, buy, optimize, and measure campaigns all in one place. Learn more. New brand, new home: Where to find Google Marketing Platform online. Posted: Wednesday, July 25, 2018. Tweet.

5. People also ask

   What is DoubleClick Digital Marketing?

   • DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels. DDM solutions include:

   DoubleClick Digital Marketing - Google Help

   support.google.com/faqs/answer/2727482?hl=en

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   How does Google Analytics work with DoubleClick Digital Marketing?

   • Google Analytics is an integral part of DoubleClick Digital Marketing, working in conjunction with DDM reporting to provide buyers with more comprehensive campaign measurement. Was this helpful?

   DoubleClick Digital Marketing - Google Help

   support.google.com/faqs/answer/2727482?hl=en

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   What is DoubleClick studio & Google Analytics?

   • DoubleClick Studio: Production and workflow tools used by both creative and media agencies to produce and manage DoubleClick Rich Media ad units. Google Analytics: a holistic measurement and attribution tool that helps agencies and advertisers across their digital marketing efforts.

   DoubleClick Digital Marketing - Google Help

   support.google.com/faqs/answer/2727482?hl=en

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   When did Google buy DoubleClick?

   • On March 11, 2008, Google acquired DoubleClick for $3.1 billion. In June 2018, Google announced plans to rebrand its ads platforms, and DoubleClick was merged into the new Google Marketing Platform brand.

   DoubleClick - Wikipedia

   en.wikipedia.org/wiki/DoubleClick

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6. doubleclick-advertisers.googleblog.com › 2018 › 06DoubleClick Advertiser Blog: Introducing Google Marketing ...

   doubleclick-advertisers.googleblog.com › 2018 › 06

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   Jun 27, 2018 · Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place.

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