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What is Google optimize & how does it work?
Why should you use optimize?
How do I test a Google Experience in Google optimize?
Optimizely's partnership with Google Cloud. This first-of-its-kind collaboration will revolutionize how digital marketing practitioners leverage actionable insights to seamlessly deliver more personalized brand interactions and the best possible customer experiences.
- Optimizely and Google Expand Strategic Partnership to ...
NEW YORK, February 13, 2023 – Optimizely, the leading...
- Optimizely Expands Partnership with Google Cloud - Optimizely
NEW YORK, August 29, 2023 - Optimizely, the leading digital...
- Google Optimize has sunset, what should you do now? - Optimizely
Google Optimize and Google Optimize 360 are Google’s now...
- Optimizely and Google Expand Strategic Partnership to ...
- Overview
- Frequently asked questions
Google Optimize and Optimize 360 are no longer available as of September 30, 2023. Any experiments and personalizations still active on that date have ended.
Why was Optimize sunsetted??
We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in third-party A/B testing integrations for Google Analytics 4. We are focused on bringing the most effective solutions and integrations to our customers, especially as we look toward the future with Google Analytics 4.
Optimize, though a longstanding product, did not have many of the features and services that our customers request and need for experimentation testing. We therefore have decided to invest in solutions that will be more effective for our customers.
What will testing in Google Analytics look like moving forward??
We are collaborating on integrations with the following A/B testing providers (listed in alphabetical order):
• AB Tasty
Feb 13, 2023 · NEW YORK, Feb. 13, 2023 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today announces it has been selected by Google to collaborate on an integration...
Feb 15, 2022 · NEW YORK-- ( BUSINESS WIRE )-- Optimizely ®, the leading digital experience platform (DXP) provider, today announced it has entered into a strategic partnership with Google Cloud, which...
