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  1. Google’s ranking systems are designed to do just that: sort through hundreds of billions of webpages and other content in our Search index to present the most relevant, useful results in a ...

    • Google’s Information-Gathering Channels
    • The Unstoppable Data Collection Machine
    • Why Does Google Do this?
    • Accessing The Google Data Vault
    • No Free Lunch

    The stated mission of Google is “to organize the world’s information and make it universally accessible and useful,” and it’s making good on this promise. However, Google is gathering even more information than most of us realize. 1. 1.1. Searches (web, images, news, blogs, etc.) – Google is, as you all know, the most popular search engine in the w...

    There are many different aspects of the Google data collection. The IP addresses requests are made from are logged, cookies are used for settings and tracking purposes, and if you are logged into your Google account, what you do on Google-owned sites can often be coupled to you personally, not just your computer. In short, if you use Google service...

    As we stated in the very first sentence of this article, information is power. With all this information at its fingertips, Google can group data together in very useful ways, and not just per user or visitor. Google can also examine trends and behaviors for entire cities or countries. Google can use the information it collects for a wide array of ...

    To its credit, Google is making some of its enormous cache of data available to you as well via various services. 1. Google Trends 2. Google Keyword Planner 3. Consumer Insights If Google can make that much data publicly available, just imagine the amount of data and level of detail Google can get access to internally. And ironically, these service...

    Did you ever wonder why almost all of Google’s services are free of charge? Well, now you know. That old saying, “there ain’t no such thing as a free lunch,” still holds true. You may not be paying Google with dollars (aside from clicking on those Google ads), but you are paying with information.That doesn’t have to be a bad thing, but you should b...

    • Content Relevance. If you want to rank for a target keyword, you first need to understand what the person is looking for. Then, create useful content that provides the relevant information.
    • Content Quality. Google wants to reward content that is people-first, not search engine-first. That means content that is helpful, trustworthy, and full of useful information that the searcher is looking for.
    • User Experience. Google wants to reward pages that deliver a great user experience. Which can mean: Fast page load speeds. A mobile-friendly design. No frustrating pop-ups or excessive ads.
    • Backlinks. If various other websites in an industry are linking to a webpage, that’s a good indication that the page is helpful and relevant. And Google wants to deliver helpful and relevant pages to searchers.
  2. Feb 1, 2021 · Feb 01, 2021. 2 min read. J. JK Kearns. Product Manager, Search. Listen to article. When you search for information on Google, you probably often come across results from sources that you’re familiar with: major retailer websites, national news sites and more.

  3. Googles search results sometimes show information that comes from our Knowledge Graph, our database of billions of facts about people, places, and things. The Knowledge Graph allows us to...

  4. Dec 3, 2020 · The information comes from a wide range of openly licensed sources such as Wikipedia, The Encyclopedia of Life, Johns Hopkins University CSSE COVID-19 Data, and the Data Commons Project, an open knowledge database of statistical data we started in collaboration with the U.S. Census, Bureau of Labor Statistics, Eurostat, World Bank and many ...

  5. Jul 15, 2019 · The Knowledge Graph in Google Search reflects our algorithmic understanding of facts about people, places and things in the world. The Knowledge Graph automatically maps the attributes and relationships of these real-world entities from information gathered from the web, structured databases, licensed data and other sources.

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