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Aug 18, 2020 · The first night of the 2020 Democratic National Convention drew about 18.7 million Americans on television, a significant drop-off from four years ago, according to data released Tuesday by...
- Pandemic and Social Unrest Drive Demand For News
- News Audiences Are Becoming More Diverse
- Presidential Campaign Ad Impressions
- Device Ownership by Registered Voter
- Registered Voters by Demographic
- Political Affiliations by Demographic
- Voter Frequency by Demographic
COVID-19 events and social unrest have kept demand for news consumption, even during warmer months, signaling the importance these events have had on the daily lives of Americans. For politicians, local and national, these events have become the centerpiece of many platforms and political campaigns. News engagement hit new heights in Q2 2020, with ...
The events of 2020 have created a catalyst for a dramatic shift in TV news viewership demographics. Demand for local and national news has increased across the board with Asian, Hispanic and Black American viewers driving most of the growth. Between Q2 2020 and Q2 2019, Asian American viewers nearly doubled (+86%) their consumption of news per week...
Nielsen Ad Intel data shows a significant uptick in TV and radio advertising impressions purchased by measured presidential campaigns and identifiable political organizations in the third quarter of 2020. In total, political campaigns measured purchased 17.6 million English language ad impressions in the third quarter, which is five times more impr...
Media measurement continues to show that media habits vary across multicultural viewers, which means that reaching multicultural Americans requires a varied omnichannel approach. Black and Hispanic Americans are heavy consumers of television and own more TVs, while Asian Americans tend to over-index on device ownership of other, smaller screens suc...
Voter demographics are shifting in America. Male, female and White voting-age populations have all remained relatively stable since the last presidential election while other multicultural groups have seen significant population shifts, particularly Asian Americans and those who identify as two or more races. Altogether, multicultural registered vo...
Unlike White Americans, whose party lines are more evenly distributed, registered multicultural voters, particularly those who L2, a voter mapping and demographic company, defines as likely African-American or Hispanic and Portuguese, are significantly more likely to identify as Democrats. This uneven distribution of political affiliations, plus la...
When it comes to voting only a small percentage of registered voters regularly cast their votes during the general and primary elections. In fact, over half of Americans, regardless of their ethnicity, are occasional voters and have voted just 1 – 4 times in the past four general and primary elections. Nearly a third of white Americans are heavy vo...
Aug 21, 2020 · Aug. 21, 2020. This week’s Democratic National Convention attracted an average nightly television audience of 21.6 million viewers, down roughly 18 percent from 2016 but still a respectable...
Aug 18, 2020 · MSNBC had the largest prime-time audience on the first night of the 2020 Democratic National Convention, but overall viewing of the party's virtual gathering on Monday was down significantly...
Aug 28, 2020 · A nightly average of 21.6 million people watched the Democratic convention on live TV, compared with 19.4 million for the Republicans.
Aug 18, 2020 · Democrats reported 28.9 million viewers for convention on TV or online, with a boost online offsetting a decline in television viewership.
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Aug 18, 2020 · MSNBC had the largest prime-time audience on the first night of the 2020 Democratic National Convention, but overall viewing of the party’s virtual gathering on Monday was down significantly from...
