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Apr 29, 2019 · Among them is Charles Meyer who, with his late father Dr. William Meyer, bought the featured 1932 LaSalle Town Coupe in 1992. “It’s a wonderful driving car,” Meyer said. “It’s not a particularly fast car. It’s very low-geared because it’s a Town Coupe and that means, of course, that it was designed for city driving.
The 1937 LaSalle models offered the consumer a very stylish and distinctively narrow grille design which many consumers really admired. The 1937 LaSalle series 50 models in particular did well with consumers. In 1937, the company introduced five different body styles. The average cost for a 1937 LaSalle model was between $1,320 and $1,680.
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LaSalle History (1927 – 1940) Cadillac dominated the U.S. luxury-car market in the Teens and early Twenties. But by the time Lawrence P. Fisher was appointed president and general manager of the upper-crust General Motors division in 1925, there was trouble in the air. Big trouble: Packard had replaced Cadillac as America’s most popular premium automobile. You can readily imagine the ...
Mar 5, 2023 · On this day in 1927, the first LaSalle was unveiled to the public. With its sleek and modern design, the LaSalle became an instant sensation. It exuded elegance and sophistication, while still coming in at a price more affordable than a top tier Caddy. The brand’s namesake, René-Robert Cavelier, Sieur de La Salle, was a French explorer known ...
- General Motors Companion Make Program
- The Art and Colour of Harley Earl
- 1927-1933
- 1934-1938
- 1939-1940
- 1941
- Lasalle Hopefuls
- Hindsight
- Lasalle in Popular Culture
- References
The LaSalle had it beginnings when GM’s CEO Alfred P. Sloannoticed that his carefully crafted market segmentation program was beginning to develop price gaps in which General Motors had no product to sell. As originally developed by Sloan, GM’s market segmentation placed each of the company’s individual automobile makes into specific price points. ...
What emerged as the LaSalle in 1927 is widely regarded as the beginning of modern automotive styling, and its designer Harley Earlwould launch a thirty year career as GM’s Vice President of the newly created Art & Colour Studios that still guide GM’s designs to this day. Prior to the LaSalle, automobiles essentially followed a set pattern, with des...
Built by Cadillac to Cadillac standards, the LaSalle soon emerged as trend setting automobile within GM, and Earl was placed in charge of overseeing the design of all GM vehicles. LaSalles were offered in a full-range of body styles, including Fisher and Fleetwood built custom body designs. The roadster could also be ordered in two tone color combi...
Beginning with the 1934 model year, a significant portion of the LaSalle was more closely related to Oldsmobile than they were to senior Cadillacs. Again, Earl’s work with the LaSalle resulted in graceful vehicle, led by an elegant thin radiator grille. Earl’s other contribution was modern, airplane-styled, semi-shielded portholes along the side of...
In its final years, the LaSalle once again became more Cadillac-like in its appearance and details. The narrow radiator grille opening was retained, and was flanked by additional side grill work. Headlights which had moved down and secured to the “cat-walk” were again attached to the radiator shell. One interesting feature adopted by LaSalle in the...
A 1941 LaSalle was planned and reached the design phase before GM ended the product line. In its place, Cadillac fielded the “Series 61”, which placed Cadillac’s prestige closer to reality for a larger group of people. In its first year, the Sixty-One enjoyed a production of over 29,000 units, almost three times LaSalle’s 1940 production.
At various points in the 1950s, 1960s and 1970s General Motors issued Motorama cars and proposed new consumer automobiles under the design name LaSalle. 1955 saw two Motorama dream-cars, the LaSalle II four door hardtop and the LaSalle II Roadster. Sent to the crusher, the LaSalle II four-door hard-top was instead hidden in the back corner of the W...
Collectors and historic auto enthusiasts have debated whether or not the LaSalle was killed off too soon, or not soon enough. While Cadillac sold more cars without the LaSalle, it did so at the expense of its exclusive cachet. On the other hand, Packard suffered by carrying inexpensive models for too long, losing its reputation as a luxury car comp...
One of the most famous popular culture references to the LaSalle is in "Those Were the Days," the theme song to the TV show All in the Family, with the line "Gee our old LaSalle ran great." In later seasons they carefully enunciated this line, because with the disappearance of the car from the market, viewers could not figure out what it referred t...
Kimes, Beverly R., Editor. Clark, Henry A. (1996), The Standard Catalog of American Cars 1805-1945. Kraus Publications. ISBN 0-87341-428-4
The LaSalle Appreciation Society is a Chapter of the Cadillac & LaSalle Club Inc. and is dedicated to the preservation, restoration, education about, and enjoyment of the LaSalle automobile, Cadillac's companion car. Browse through this site to learn more about the LaSalle, see photos of the LaSalle, consider joining the society, and purchase ...
Aug 1, 2014 · “The LaSalle was the first General Motors car designed by Harley Earl, who went on to a 30-year career at GM and eventually gained control of all design and styling. Fast for the day, a stripped-down roadster averaged 95.2 miles per hour over a distance of 952 miles before an oil leak ended the run.” HOW LONG HE’S OWNED IT Since 2010
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