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May 3, 2020 · Legendary commercial starring Michael Jordan and Spike Lee as Mars Blackmon. It's gotta be the shoes!
- 30 sec
- 1440
- sports land
Apr 13, 2018 · During the late ’80s and early ’90s, Nike‘s iconic campaign starring Michael Jordan and Spike Lee helped coin the tagline “it’s gotta be the shoes.”
- Mars & Mike
- Retro Reprise
- A Second Act
The origin item bridging Michael Jordan to Spike Lee is less a pair of sneakers and more a Brooklyn-billed cycling cap. With 1986’s She’s Gotta Have It, the New York native played both sides of the camera, hopping on-screen as Blackmon, an undersized Knicksfan enamored of Air Jordans who steals the show with his oversized personality and poignant w...
As Michael Jordan was transitioning from the backcourt to the front office, his namesake brand was learning how to advance in the market while making the most of its storied past. After a brief brush with retro during Mike’s 1994-95 baseball break (also coinciding with the 10-year anniversary of Nike x Mike), the appetite for old found proof of pal...
For years, Spike’s role in sneakers was that of director and co-star. In 2006, he finally received a starring spot. Following the footsteps of his “Mars Blackmon” tribute, the Air Jordan Spizike celebrated Lee’s illustrious advertising career in signature fashion. The hybrid high tops took cues from an array of Air Jordan silos Spike sold on screen...
Advertising & Society Review. Classic Campaigns - "It's Gotta Be the Shoes": Nike, Mike and Mars and the "Sneaker Killings". When Nike's advertising agency, Wieden + Kennedy, hired Spike Lee in 1986 to direct commercials starring the athlete-turned-hero Michael Jordan, the agency did not anticipate that the collaboration would become emblematic ...
May 3, 2020 · It’s gotta be the shoes. Spike Lee delivered that memorable line as his Mars Blackmon character in the famous Nike commercial for the company’s Air Jordan shoe model.
- K.C. Johnson
- 2 min
Aug 19, 2015 · Mars was obsessed with Michael Jordan and basketball shoes. “Money, it’s got to be the shoes,” he insisted, and us sneaker obsessives silently nodded and counted our cash.
People also ask
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May 4, 2020 · When Air Jordans hit the sneaker scene, Spike Lee got the call of a lifetime from Nike to star in a commercial alongside who most people call the greatest basketball player of all time. "I was completely surprised when it blew up.
