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Secretly Group is a family of American independent record labels based in Bloomington, Indiana. The group is made up of Secretly Canadian, Jagjaguwar, and Dead Oceans. Secretly Canadian, the first of the labels, was formed in 1996 by brothers Chris and Ben Swanson, Eric Weddle, and Jonathan Cargill.
Secretly Canadian is an American independent record label based in Bloomington, Indiana, part of the Secretly Group. The Secretly Group includes record labels Dead Oceans and Jagjaguwar as well as a music publisher known as Secretly Publishing, representing artists, writers, film makers, producers, and comedians.
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Chris Swanson is the co-founder of Secretly Group. He also co-runs Secretly Distribution which distributes for record labels globally. In 2011, Swanson co-founded the artist management company Fort William Artist Management, with Ami Spishock, Ben Swanson and Darius Van Arman.
Supporting Independent Culture Since 1996. We are 3 record labels and a music publisher representing artists, writers, film makers, producers and comedians.
Secretly Group is a leading independently owned music company. Secretly's major divisions include record labels Dead Oceans, Jagjaguwar, and Secretly Canadian, as well Secretly Publishing.
Oct 22, 2021 · Long before Secretly Group formed in 2013, two of its initial label divisions, Secretly Canadian and Jagjaguwar, were just getting off the ground in the Midwest in the mid-1990s.
Despite the growth of Secretly Canadian over the years – the addition of Dead Oceans and the formation of Secretly Group in 2007, the partnership with Numero Group in 2015, and an expanding global presence – much remains the same.
