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Sep 10, 2019 · Here's all you need to know about Skims, Kim Kardashian's line of solutionwear, and what to expect from the product.
Nov 2, 2023 · Kim the “emblem of American capitalism in the age of the social media economy,” as MJ Corey, a psychotherapist and the author of the coming book “DeKonstructing the Kardashians,” put it, taking...
- Amber Rambharose
- 2019: SKIMS Gets a Pre-Launch Rebrand. When Kardashian first announced her clothing line in 2019, it wasn't the SKIMS we know today. In June of that year, the mogul announced she'd been developing a shapewear brand, "Kimono," for more than a decade.
- 2021: Fendi x SKIMS Breaks the Internet. SKIMS launches are known to sell out fast, but no one anticipated the SKIMS x Fendi capsule collection to fly off the shelves the way it did.
- 2021: SKIMS Goes for Gold. Teaming up with the NBA and WNBA isn't SKIMS' first dip into the athletic pond. In 2021, Kardashian announced—via Twitter—that SKIMS had been named the official underwear brand of the United States Olympic teams.
- 2022: SKIMS Does Swim. In 2022, SKIMS debuted its take on swimwear with Kardashian modeling many of the brand's newest offerings. "Buying swimwear should be fun and easy, yet so many women feel daunted by it," Kardashian wrote in a press release at the time of the launch.
Mar 11, 2024 · Skims made its small screen debut on Sunday, coinciding with the 2024 Oscars red carpet, featuring the brand’s founder Kim Kardashian in a minute-long commercial titled “Skims Lab.”
May 7, 2024 · Kim Kardashian was already a successful celebrity businesswoman when she launched Skims five years ago. But more often than not, she simply had attached her name to a string of existing...
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Nov 2, 2023 · Kim Kardashian’s Skims joins forces with Swarovski and its creative director Giovanna Engelbert on a collection of body-contouring jewellery and crystal-encrusted shapewear.
Nov 6, 2023 · Kim Kardashian Talks Crystals, Body Jewelry, and Her Swarovski x Skims Collaboration. Sparkles meet shapewear in a truly unprecedented linkup.
