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  1. Jun 15, 2021 · However, a fundamental difference exists between those two clubs and RB Leipzig: The former were both started as sports and football clubs for company employees, whereas the team’s detractors would argue that RB Leipzig is a marketing project first and a football team second.

  2. Nov 26, 2023 · These initiatives have established RB Leipzig as a club that is pioneering new ways to merge sports performance with technological advancements. Their boldness extends to marketing tactics that have turned heads within the football community and drawn attention to their methods, which are changing how clubs interact with fans and find talent.

  3. en.wikipedia.org › wiki › RB_LeipzigRB Leipzig - Wikipedia

    The German economist Dr. Tobias Kollman said in 2009 that he saw Red Bull GmbH as a company with clear economic goals for its projects. Consequently, he described RB Leipzig as a "marketing club" and said that it was the first of this kind in Germany.

  4. Aug 26, 2016 · On Sunday, Leipzig will play its first game in Germany’s top league, but detractors see the team as just another Red Bull marketing venture.

  5. Aug 13, 2020 · RB Leipzig, and 33-year-old head coach Julian Nagelsmann, are a case in point. Only a decade ago they were making their debut in the fifth tier of German football - on Thursday, they play in the ...

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  6. Feb 18, 2020 · Founded in 2009 by Austrian energy drink manufacturer Red Bull as a marketing ploy, the club have been allowed to circumvent the country’s 50+1 ownership rule which stipulates that 50 per cent...

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  8. Apr 29, 2024 · There was a big media presence from the USA at RB Leipzig ahead of the Red Bulls' crunch match against Borussia Dortmund on the weekend.. As part of a four-day international media visit, a wide range of American and Canadian media representatives and content creators had the chance to get to know RB Leipzig, Bundesliga International GmbH and the DFL Deutsche Fußball Liga, a little better.

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