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Understanding what your product is, why it matters, and how it functions empowers product owners and managers to optimize strategies. By actively engaging in comprehensive analysis, stakeholders can identify strengths, address weaknesses, and align products with market demands.
Sep 25, 2023 · Central to our discourse is the study's implication, emphasizing marketing analytics as a bridge to a more informed grasp of customer psychology in today's customer-centric, data-driven environment.
Product analysis is the process of understanding user behavior in regards to your product or service. Product analytics data is used to determine what kind of user experience your product or service offers, using real customer feedback and behavioral data to inform future product updates or improvements.
- Getting to Know You
- Visceral Reactions
- Color
- Shape
- Imagery
- Gestalt Theory
- Cognitive Bias
- Behavioral Design
As we move through the world, our brains are inundated with information. We constantly try to make sense of the world and respond in kind. Although you probably think that you’re in control of your actions, it’s often input that arrives on a subconscious level that pushes us along. Modern psychology has shown that a lot of our decisions actually or...
Remember the last time you developed a “gut feeling” about something or someone? Or the time when you fell in love with a product and weren’t quite sure why? These are all thanks to visceral reactions: reactions that come from our instincts rather than our intellect. Visceral reactions: 1. Are part of nature. They are wired into all of us and are c...
As we wrote previously, Some common color associations are: 1. Red: Associated with passion, warmth, excitement, aggression, and love. 2. Blue: Associated with intelligence, trust, professionalism, and calm. 3. Yellow: Associated with confidence, friendliness, youthful exuberance, and creativity. 4. Green: Associated with nature, money, newness, an...
As with color, people associate different shapes with a variety of emotions and other qualities. Our subconscious makes associations between specific characteristics and certain shapes, which makes it important to choose the perfect shape/association for your product. Valerie Folkes, in “The Effect of Package Shape on Consumers’ Judgement of Produc...
Imagery is critical for any product’s design. That’s why product packaging is so important. As we noted in 4 Psychology-Based Design Tips for Eye-Catching Packaging Design: Science confirms that people are drawn to great product packaging: For most products, displaying what’s inside is an obvious way to incorporate imagery into the way a product is...
German psychologists in the 1920s came up with Gestalt theoryto describe how our brains perceive items visually. As we previously discussed, Gestalt (which means “unified whole”) demonstrates ways that people group items together visually when different principles are used. They are: 1. Proximity– The Gestalt principle of proximity says that we rec...
It turns out that we’re not as in control of our choices as we thought. There are many different forces at play that can influence, hinder, and distort how we perceive things and how we make decisions. Scientists know these things as cognitive biases. They tend to operate on a subconscious level, and there are a lot of them. Our propensity to only ...
Behavioral design concerns itself with creating experiences that change behavior. You can see evidence of behavioral design everywhere, especially on your mobile phone and the web. As we mentioned, design is ultimately about guiding and informing choice, and changing how a person acts is key to how many of our most popular products work. The basics...
Product Psychology Can Be Used for Good or Evil. We should all ask ourselves, “Is changing user behavior in this way worthwhile?” Before you embark on understanding product psychology, here’s a framework for helping you answer this critically important question.
Feb 29, 2024 · What is product analytics? Product analytics collects and analyzes how users interact with a product or service. It allows teams to monitor, visualize, and analyze user engagement and behavior data, optimizing products or services.
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Mar 14, 2018 · From the beginning the project was founded on a cognitive perspective on management (Hodgkinson and Healey 2008) and the conviction that cognitive elements, and in particular the GM, are determinant constructs when small firms evaluate their international opportunities and threats.
