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Non-conventional, frugal innovation
- Jugaaḍ (or jugaaṛ) is a non-conventional, frugal innovation, in Indian subcontinent. It also includes innovative fixes or a simple workarounds, solutions that bend the rules, or resources that can be used in such a way. It is considered creative to make existing things work and create new things with meager resources.
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In Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, authors Navi Radjou, Jaideep Prabhu and Simone Ahuja present a new approach to innovation that is fueling growth in emerging markets as well as developed ones.
Jugaaḍ (or jugaaṛ) is a non-conventional, frugal innovation, in Indian subcontinent. It also includes innovative fixes or a simple workarounds, solutions that bend the rules, or resources that can be used in such a way.
The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.
Mar 28, 2012 · Jugaad is, quite simply, a unique way of thinking and acting in response to challenges; it is the gutsy art of spotting opportunities in the most adverse circumstances and resourcefully improvising solutions using simple means.
Nov 10, 2015 · In this paper, we use the term jugaad to describe the frugal, flexible, and inclusive approach to innovation and entrepreneurship emerging from India.
- Jaideep Charles Prabhu, S Jain
- 2015
Oct 26, 2022 · Similar to frugal innovation, but more local and cost-conscious approach, Jugaad refers to innovation that renovates products and services to build more inclusive markets by using resources divergently and address consumer's affordability constraints that could contribute to community resilience.
Dec 4, 2012 · This study discusses Indian jugaad as not only a way of ‘making do’ but also a methodology that has emerged as a way of survival for consumers at the bottom of the pyramid (BOP). The article mainly focuses on jugaads at a BOP household-level to the level of BOP entrepreneurship.
