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Hassenfeld Brothers produced modeling clay and then doctor and nurse kits as their first toys, and they became primarily a toy company by 1942. Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Anthony Merrill became president.
Hasbro traces its origin to an enterprise founded in Providence, Rhode Island, in 1923 by Henry, Hilal, and Herman Hassenfeld, brothers who had emigrated to the United States from Poland. The Hassenfeld brothers engaged in the textile remnant business, selling cloth leftovers.
- Early History from 1923 to The 1930s
- Transformation to Toy Manufacturing from The 1930s to 1960
- Turbulent Times During The 1960s and 1970s
- Major Acquisitions Mark The 1980s
- Acquisitions Continue During The 1990s
- Restructuring For The 21st Century
- Principal Subsidiaries
- Principal Operating Units
- Principal Competitors
- Further Reading
Hasbro traces its origin to an enterprise founded in Providence, Rhode Island, in 1923 by Henry, Hilal, and Herman Hassenfeld, brothers who had emigrated to the United States from Poland. The Hassenfeld brothers engaged in the textile remnant business, selling cloth leftovers. By the mid-1920s they were using the remnants to make hat liners and pen...
During the late 1930s the Hassenfeld Brothers began to manufacture toys, an extension of the company’s line of school supplies. Initial offerings included medical sets for junior nurses and doctors and modeling clay. During World War II Henry’s younger son, Merrill Hassenfeld, acted on a customer’s suggestion to make and market a junior air raid wa...
Henry Hassenfeld died in 1960. Merrill Hassenfeld then assumed full control of the parent company, while his older brother Harold Hassenfeld, continued to run the pencil making operations. Merrill Hassenfeld’s succession was logical given his interest and expertise in the toy business, but it also marked the beginning of an intramural rivalry betwe...
In 1983 Hasbro acquired GLENCO Infant Items, a manufacturer of infant products and the world’s largest bib producer. Hasbro also sold about 37 percent of its own stock to Warner Communications in exchange for cash and Warner’s struggling Knickerbocker Toy Company subsidiary, which made Raggedy Ann and Raggedy Andy dolls. The new Warner holdings did...
A new and more challenging era began when 41-year-old Alan Hassenfeld became chairman and CEO of Hasbro. The younger Hassenfeld continued the acquisition trend of the 1980s, as Hasbro acquired Tonka Corporation in 1991 for $486 million. With the deal, Hasbro added not only the Tonka line of toy trucks but also Tonka’s Parker Brothers unit, the make...
As the 20th century came to a close, Hasbro seemed prepared to seriously challenge incumbent children’s toy leader Mattel. However, precipitous drop-offs in Pokemon and Star Wars merchandise sales and a weak interactive games market led to Hasbro’s first negative financial quarter since 1995. Hasbro’s software games division, Hasbro Interactive, an...
Galoob Toys, Inc; Tiger Electronics Inc.; Milton Bradley Company.; Playskool, Inc.; Tonka Corporation; Parker Brothers & Co; Nomura Toys Ltd. (Japan); Romper Room Enterprises; Kenner Products; Wizards of the Coast, Inc; Oddzon Products, Inc.; Laramie Corporation; WowWee, Inc.
Hasbro Games Group; Hasbro Toys Group; Hasbro Canada; Hasbro de Mexico; Hasbro Latin America; Hasbro France; Hasbro Deutschland; Hasbro Italy; Hasbro Spain; Hasbro UK.
Mattel; LEGO; Acclaim Entertainment; Applause; Bandai; Electronic Arts; Infogrames, Inc.; JAKKS Pacific; Marvel Enterprises; Nintendo; Ohio Art; Play-By-Play; Playmates; Play-mobil; SEGA; Sony; Toymax International; Ty; Vivendi Universal Publishing.
“America’s Toy Industry: Nightmare,” The Economist,December 16, 1995, pp. 58, 62. Barnes, Julian E., “Hasbro Has Loss as Pokemon Wanes,” New York Times,April 24, 2001, p. 9. Gaudiosi, John, “Infogrames Passes Go on Hasbro Buy,” Video Business,December 11, 2000, p. 1. Goodman, Julie, “Hasbro Buys Seller of Red-Hot Pokemon,” Columbian,September 10, 1...
Hasbro knew that certain toys and brands were timelessly popular amongst the masses, such as Mr. Potato Head, so it continued to rely on the revenue it generated to support itself. It also opted to develop electronic versions of established traditional games when newer ideas failed to capture the market.
Feb 8, 2019 · Twister, Monopoly and Cabbage Patch are just some of the iconic toys and games created by Hasbro. But, do you know how the company got its name? Watch the video.
Parker Brothers (known by Parker outside of North America) was an American toy and game manufacturer which in 1991 became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883.
This is a list of games and game lines produced by Hasbro, a large toy and game company based in the United States, or one of its former subsidiaries such as Parker Brothers and Milton Bradley Company
