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  1. Jan 13, 2024 · The psychology behind the year's thirstiest obsession. Betty Lin-Fisher Bailey Schulz. USA TODAY. 0:00. 0:30. Bella Boye is the proud owner of a limited-edition Stanley x Starbucks quencher,...

  2. Jan 11, 2024 · Stanley cups: the psychology behind the internet’s latest obsession. Life & Culture Feature. #StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted? 11January 2024. Text Serena Smith.

  3. Jan 4, 2024 · Yes, Stanley cups, those gigantic metal tumblers, are quickly becoming the most hyped accessory to own in 2024. Recently, videos showing dozens of shoppers mobbing Targets to buy Stanleys...

    • Lei Takanashi
    • Buzzfeed Staff
  4. On Jan. 3, the hype reached new heights with the release of a Valentine’s Day-themed collaboration between Stanley and Starbucks. The limited-edition Stanleys, which came in pink and red colors ...

  5. Jan 8, 2024 · By Brittany Wong. 08/01/2024 09:32am GMT. Stanley Brand/Starbucks. Is it a cup or a cult? Earlier this week, Stanley, the company behind the TikTok-famous vacuum-insulated tumblers, released...

  6. Jan 10, 2024 · The viral tides began turning for Stanley in 2019 thanks in part to shopping-focused outlet and Instagram account The Buy Guide. According to its founders, Stanley’s 40-ounce insulated tumblers ...

  7. Jan 9, 2024 · Jan. 25, 2022. But what likely sparked the latest viral popularity was the November TikTok video of a woman’s car that caught fire; her Stanley cup not only survived but kept her beverage cold....

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