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- TikTok Business Accounts allow brands to take full advantage of TikTok’s marketing features. A Business Account is better for reaching, engaging, and converting TikTok users than a Personal or “Creator” Account. However, it also comes with some limitations.
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Mar 10, 2023 · If you want to leverage this spending power for your own business, you’ll need to connect how you use TikTok to your overall business strategy. Think about if, and then how, the platform and the content that performs best on the app can support your business, sales, and marketing goals.
TikTok for Business is a centralized platform for advertisers on TikTok. Instead of devising their own TikTok marketing strategy, the platform guides marketers through the whole process of creating ads, setting budgets, reaching the right audience, and analyzing campaign data.
- Step 1: Get a TikTok Business Account. If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 3.
- Step 2: Create a winning TikTok strategy. Even if you’re a whiz at Instagram or Facebook marketing, it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan.
- Step 3: Optimize your TikTok profile. You’ve only got a few lines and one opportunity to share a link, but your TikTok profile is basically your digital storefront, so do it up right.
- Step 4: Create content that people will want to watch. There’s no secret recipe for making a successful TikTok video, but there are some good rules of thumb to follow.
- Create a TikTok business profile. First, you need to create a TikTok business profile. You have two options for profile types: business and creator. While creator accounts get access to more audio clips and monetization features, you’ll want to opt for a business account.
- Fill out your TikTok profile. Complete your TikTok profile so new followers know exactly what type of business you run and what you sell or offer. There are four main areas that you need to fill out
- Get to know TikTok. Before you move onto anything else, take some time learning how to use TikTok to reach your audience. Start by scrolling through your new For You page and watching the different types of videos that appear.
- Pinpoint your goals. What are you hoping to achieve on the platform? Before you start building out a content strategy, you need to know why you want to have a presence on this platform.
- Create Quality (Non-Salesy) Content. Remember, TikTokers don’t visit the platform to shop around—they want to be entertained. Jump in with a commercial approach, and you’ll be shunned from the get-go.
- Make Money with TikTok Shop. When TikTok first burst on the scene, it inspired shopping organically. This means a creator or brand might mention an item, and viewers would manually type in that site’s address on their desktop or phone to browse products.
- Drive Traffic with TikTok Ads. TikTok is an ad-friendly platform that you can use to drive traffic to your website, ecommerce store, or landing page. TikTok offers a few different advertising types to help reach your audience with the most call-to-action-friendly format
- Work with TikTok Creators to Grow Your Brand. Creators on TikTok have massive audiences and the know-how to make content go viral. Partner with these professionals to leverage their followers and creative abilities to build awareness for your brand and grow your following.
May 24, 2022 · May 24, 2022. Retail Marketing TikTok Trends & Insights Social Commerce. If you’re skeptical about using TikTok for business, we get it. Because so many social platforms come and go — is TikTok really worth it for brands? The short answer is “yes!” TikTok’s sky-high brand engagement rates speak for themselves.
Jun 16, 2023 · Ahead, discover how your brand can use TikTok for business to build community, drive brand awareness, and meet conversion goals using an organic content strategy and the power of video ads. Why use TikTok for business? TikTok offers plenty of bang for your buck when it comes to reaching its key demographic: Gen Z consumers. The platform is ...
