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- TikTok for Business is a centralized platform for advertisers on TikTok. Instead of devising their own TikTok marketing strategy, the platform guides marketers through the whole process of creating ads, setting budgets, reaching the right audience, and analyzing campaign data.
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TikTok for Business is a centralized platform for advertisers on TikTok. Instead of devising their own TikTok marketing strategy, the platform guides marketers through the whole process of creating ads, setting budgets, reaching the right audience, and analyzing campaign data.
- Step 1: Get a TikTok Business Account. If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 3.
- Step 2: Create a winning TikTok strategy. Even if you’re a whiz at Instagram or Facebook marketing, it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan.
- Step 3: Optimize your TikTok profile. You’ve only got a few lines and one opportunity to share a link, but your TikTok profile is basically your digital storefront, so do it up right.
- Step 4: Create content that people will want to watch. There’s no secret recipe for making a successful TikTok video, but there are some good rules of thumb to follow.
Apr 27, 2022 · Here's how to use TikTok for business and leverage free marketing tools and resources designed specifically to help businesses succeed on TikTok.
- Hailley Griffis
- Create Quality (Non-Salesy) Content. Remember, TikTokers don’t visit the platform to shop around—they want to be entertained. Jump in with a commercial approach, and you’ll be shunned from the get-go.
- Make Money with TikTok Shop. When TikTok first burst on the scene, it inspired shopping organically. This means a creator or brand might mention an item, and viewers would manually type in that site’s address on their desktop or phone to browse products.
- Drive Traffic with TikTok Ads. TikTok is an ad-friendly platform that you can use to drive traffic to your website, ecommerce store, or landing page. TikTok offers a few different advertising types to help reach your audience with the most call-to-action-friendly format
- Work with TikTok Creators to Grow Your Brand. Creators on TikTok have massive audiences and the know-how to make content go viral. Partner with these professionals to leverage their followers and creative abilities to build awareness for your brand and grow your following.
- Create unique and relevant content. The first thing you notice when you open the app and scroll through the feed is the seemingly endless amount of video content on the platform.
- Add music and effects to your videos. TikTok is all about taking your social videos to the next level and getting noticed with the help of catchy, trending music and creative effects.
- Leverage TikTok’s content publishing features. TikTok makes it just as easy to share, optimize and organize your videos as it is to record and edit them.
- Decide when and how often to post on TikTok. One of the most important strategies for any social media platform — not just TikTok — is to pay close attention to the usage behavior of your audience.
Jan 26, 2024 · Follow our basic eight-step guide to discover how to use TikTok for business. Create a TikTok business profile; Fill out your TikTok profile; Get to know TikTok; Pinpoint your goals; Create a TikTok content strategy; Start creating TikTok videos; Engage with your audience Track your TikTok performance; 1. Create a TikTok business profile
In This Guide, We Cover: What Is TikTok for Business? Should You Have a TikTok for Business Account? TikTok for Business Insights. What's the Difference Between a Personal and a Business Account? TikTok Personal Account. TikTok for Business Account. TikTok ADS Manager. How to Switch From a Personal to a Business Account?
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