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1. www.instagram.com › zotheysayZoë Foster Blake (@zotheysay) • Instagram photos and videos

   www.instagram.com › zotheysay

   789K Followers, 835 Following, 1,951 Posts - Zoë Foster Blake (@zotheysay) on Instagram: "Founder, @gotoskincare Ambassador for @lgfb @australia Writerer of books THINGS WILL CALM DOWN SOON on sale Oct 01 💅🏻💇🏻‍♀️📖".

2. Images

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3. www.instagram.com › zotheysay › reelsZoë Foster Blake (@zotheysay) • Instagram photos and videos

   www.instagram.com › zotheysay › reels

   788K Followers, 796 Following, 1,938 Posts - See Instagram photos and videos from Zoë Foster Blake (@zotheysay)

4. www.instagram.com › zotheysay › pZoë Foster Blake on Instagram: "When I was pregnant with my ...

   www.instagram.com › zotheysay › p

   Nov 25, 2021 · 43K likes, 2,042 comments - zotheysay on November 25, 2021: "When I was pregnant with my first child, I feverishly inhaled One Born Every Minute, read Ina May Gaskin, and obsessed over my hospital...".

5. Videos

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     7:11

     instagram.com

     Zoë Foster Blake on Instagram: "💫The best morning skin routine is one that: A) You’ll actually do, B) You enjoy, C) Protects and hydrates. Here’s my 5-step, 5-minute morning face, showing how to implement our new Go-To one-and-done brightening serum, Much Brighter Skin into your AM. And remember: your face stops at your boobs. ✔️ *Sorry for the quality, I have uploaded 2628x, risking both reputation and friends, and it compresses the HECK out of it."

     Sep 8, 2021

     324.2K Views

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     instagram.com

     Zoë Foster Blake on Instagram: "My new picture book, Back To Sleep is out today! Since Covid and lockdown decimated my press tour, I was forced to appear on the only show I could: the one @hamishblakeshotz created in my house. What a pity."

     Sep 29, 2020

     490K Views

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     9:22

     instagram.com

     Zoë Foster Blake on Instagram: "Basically you wanna treat, hydrate and protect. This is what I do. Take what works for you and ditch what doesn’t. (SPF notwithstanding). The products in this AM skin care routine: (focus on the category of product, rather than the specific product/brand to build your own.) Gentle cleanser (Go-To Properly Clean) Face Mist (Mukti Rose Blossom Hydrating Mist) Vitamin C serum (Tatcha Violet C Brightening Serum) Humectant/Hydrating serum (PCA Skin Hyaluronic Acid Boos

     Sep 21, 2020

     283.9K Views

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6. www.afr.com › life-and-luxury › fashion-and-styleZoë Foster Blake’s first interview on the deal for beauty ...

   www.afr.com › life-and-luxury › fashion-and-style

   Feb 16, 2024 · Foster Blake says she “cut out the middleman” of the beauty industry with her products, but that’s not quite right. She is, for her nearly 800,000 Instagram followers, the middleman, and one...

7. www.entrepreneur.com › science-technology › how-thisHow This Writer-Turned-Entrepreneur Leveraged Her Experience ...

   www.entrepreneur.com › science-technology › how-this

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   Mar 27, 2019 · In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success. For most of her career, Zoë Foster Blake...

8. www.smh.com.au › lifestyle › life-and-relationshipsAuthor and Go-To founder Zoe Foster Blake’s true self

   www.smh.com.au › lifestyle › life-and-relationships

   ZOË FOSTER BLAKE. While Foster Blake’s Instagram was once flooded with funny posts showing Sonny, and later Rudy, being regular (but exceptionally adorable) kids, she now preserves that space ...

9. People also ask

   Who is Foster Blake?

   • In Australia, Foster Blake is well known, with an audience of loyal customers not just for Go-To but also for her books and other pursuits (in 2021, she and husband Blake were named Tourism Australia ambassadors ). “It’s very easy to look with bright eyes to the American market or Asia or Europe, to need that proof point overseas. But I don’t.

   Zoë Foster Blake’s first interview on the deal for beauty company Go-To

   www.afr.com/life-and-luxury/fashion-and-style/zo-foster-blake-i-still-think-it-s-hilarious-that-i-m-in-business-20240216-p5f5g6

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   Was Foster Blake insouciant?

   • Through all of this, Foster Blake appeared utterly insouciant. Indeed, if you were a Go-To customer who never read the financial news, you would have been blissfully unaware of the drama. Go-To traded normally; it released a sunscreen and a body oil and announced a gin collaboration with Four Pillars.

   Zoë Foster Blake’s first interview on the deal for beauty company Go-To

   www.afr.com/life-and-luxury/fashion-and-style/zo-foster-blake-i-still-think-it-s-hilarious-that-i-m-in-business-20240216-p5f5g6

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   Does Foster Blake have kids?

   • While Foster Blake’s Instagram was once flooded with funny posts showing Sonny, and later Rudy, being regular (but exceptionally adorable) kids, she now preserves that space for product recommendations and the occasional snap of the family on holiday, usually with the kids’ faces hidden.

   Author and Go-To founder Zoe Foster Blake’s true self

   www.smh.com.au/lifestyle/life-and-relationships/a-writer-who-lived-alone-with-a-cat-that-s-my-true-self-zo-foster-blake-opens-up-20240328-p5ffys.html

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   Is Foster Blake the middleman of the beauty industry?

   • Foster Blake says she “cut out the middleman” of the beauty industry with her products, but that’s not quite right. She is, for her nearly 800,000 Instagram followers, the middleman, and one they’re happy to hear from. Personality has been key to Go-To’s success.

   Zoë Foster Blake’s first interview on the deal for beauty company Go-To

   www.afr.com/life-and-luxury/fashion-and-style/zo-foster-blake-i-still-think-it-s-hilarious-that-i-m-in-business-20240216-p5f5g6

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   Was Foster Blake a masterstroke?

   • There was evidence of early masterstrokes that could only have come from Foster Blake herself. Like when Go-To’s first products were launched: she sent them to beauty editors with a crisp $5 note to buy themselves a coffee, having been on the receiving end herself, for many years, of frequently useless, landfill-bound gifts with new products.

   Zoë Foster Blake’s first interview on the deal for beauty company Go-To

   www.afr.com/life-and-luxury/fashion-and-style/zo-foster-blake-i-still-think-it-s-hilarious-that-i-m-in-business-20240216-p5f5g6

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   How did Foster Blake feel about go-to?

   • Foster Blake ploughs a determined fist into her hand. “I was like, ‘I’m here, I’ll protect my baby at any cost’. I felt very maternal. Nothing has fortified me like this has.” To understand the success of Go-To is to understand the power of the skincare industry at large.

   Zoë Foster Blake’s first interview on the deal for beauty company Go-To

   www.afr.com/life-and-luxury/fashion-and-style/zo-foster-blake-i-still-think-it-s-hilarious-that-i-m-in-business-20240216-p5f5g6

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10. www.smh.com.au › culture › booksShe’s a millionaire, so why is Zoe Foster Blake still writing ...

    www.smh.com.au › culture › books

    Instagram. The range, known for its sassy yet simple peach design, was founded in 2014 with a handful of products sold direct to consumers but has expanded rapidly, nationally and internationally. A huge part of Go-To’s success can be put down to Foster Blake’s brand.