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Ever wonder what the meaning of your favorite automotive brand's badge is? We uncover the secrets behind 20 car company logos in our journey behind the badge...
- 6 min
- 6.3K
- The News Wheel
Mar 29, 2023 · Automakers, like most companies, love logos. This is because logos act as a sort of visual shorthand for the brand, standing in as an immediate representation of what the brand does and...
- 2 min
- 56.8K
- Capital One
Take a deep dive into the fascinating history of car logos! Over the years, we've seen some of the most iconic brands change their logos to stay relevant and adapt to the ever-changing...
- 9 min
- 310.9K
- Magnify
- Male
- Staff Writer
- bopdd@hotmail.com
- Aston Martin wings emblem. Marking the first of many car emblems with wings is the Aston Martin logo. Way back in 1913 (when the company was founded), the emblem featured A and M inside a circle.
- Bentley wings car emblem. Given all these car symbols with wings, you’d think every automaker was originally manufacturing planes. In the case of Bentley, that premise is actually not too far from reality.
- Chrysler wings car emblem. Yet another car emblem with wings, the Fiat Chrysler logo was originally fashioned after the Kruessler family crest. In the 1930s, wings were added, while a wax seal remained as a stamp of quality.
- Mazda M-wings emblem. In 1936, Mazda’s car emblem featured a triple-stacked M (for “Mazda Motor Company”) with wings. It would undergo numerous revisions in the decades that followed.
- BMW
- Abarth
- Ford
- Chevrolet
- Audi
- Mitsubishi Motors
- Ferrari
- Toyota
- Jaguar
- Mercedes-Benz
BMWoffers one of those iconic car logos that’s instantly recognizable. Originally, BMW planned to make engines for airplanes. A lot of people suspect that the blue and white, propeller-like design is a nod to that history, but the truth is that the design was based on a previous company owned by BMW’s founder, Franz Josef Popp. His previous company...
When someone sees the Abarthlogo, they immediately think of Italian racing cars, speed and quality. The logo looks like a shield and has a scorpion outlined in black with a split red and yellow background. The company was founded by Armando Scagliarini in 1949. Although the company was bought out by Fiat, the logo remains on their Italian racing ca...
When it comes to the history of automobiles and even just the logos for various cars, Ford Motor Companymust be included in the discussion. The first Ford car logo appeared in 1903 for the Model A. The first logo had a Victorian look with some embellishments and script lettering. The design was pretty intricate, unlike the simple blue oval of today...
Chevrolet (nicknamed Chevy) is a popular American automobile company founded in 1911 by Louis Chevrolet and William C. Durant. Reports indicate that Durant designed the famous bow-tie Chevy emblem. The inspiration for the design is a bit murky. Stories range from wallpaper in a Paris hotel inspiring Durant to an expanded Swiss flag. The mystery beh...
Audihas one of those car logos that’s so instantly recognizable that you know the design behind it is brilliant. The logo is made up of four intertwined rings. Audi is a German car maker. The company was founded by August Horch in 1909. The name Audi is a Latin translation of the name Horch, which means “listen.” In 1932, four companies merged to c...
Mitsubishi Motorshas a unique emblem and a unique story to go with it. The original logo was created by combining the logo of two family crests. At the end of the 1800s, Tosa bought out the Tsukumo Shokai company from the Iwasakis. The two crests, three stacked rhombuses and a three-leaf oak symbol were combined in the three diamonds that make up t...
The prancing horse of the Ferrarilogo is a show of strength. Another Italian automaker makes this list, also known for their racing cars as well as high-performance sports cars. Ferrari was founded in 1939 by Enzo Ferrari, but the first car with the Ferrari emblem wouldn’t arrive until 1947. The brand logo is known by the prancing black horse on th...
When it comes to hidden symbols, Toyotais a good emblem to study. The history of Toyota dates back to 1924, when Sakichi Toyoda created a Model G Automatic Loom machine. The company began producing cars — Toyotas — in 1933. The overlapping ovals signify their goal to keep customers satisfied and make sure their cars are reliable. The long ovals sig...
William Lyons and a friend founded the company in 1922, but the friend later sold his shares. The company was originally called the Swallow Sidecar Company. The first car appeared years later and was name Jaguar. Jaguarfeatures a logo design that’s straightforward and brilliantly simple. The cars are fast, and a jaguar is powerful and fast. The ear...
Mercedes-Benzhas a logo that looks like an encircled three-point star. The German automobile maker is part of Daimler AG and is well known for its luxury vehicles. In 1926, the brand name was Daimler-Benz, but then changed to Mercedes-Benz as a nod to the first gasoline-powered automobile produced in 1886 by the company. Daimler-Motoren-Gesellschaf...
Apr 3, 2022 · Automakers often pack hidden meanings and details into their logos. For example, Mazda’s current logo, introduced in 1997 and updated in 2015, depicts a pair of wings that represent the brand’s desire to “drive powerful, continuous growth.”
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Jun 3, 2024 · Here are the backstories behind the emblems and logos of the world's most popular automakers, from Acura to Volvo and every brand in between.
