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Nov 27, 2019 · Abstract. This chapter is aimed at providing an initial theoretical framework on the theme of the country of origin (COO) from the company’s perspective. This chapter also describes the objectives of the volume and the methodology of the research. After a brief introduction on the complexity of the COO effect on consumer purchasing behavior ...
- Giovanna Pegan, Donata Vianelli, Patrizia de Luca
- 2020
Country-of-origin thus represents an important area for consumer behaviour research and has attracted much attention by marketing scholars. This literature review identifies three main periods in the chronological development of country-of-origin research (see Table 1). The first period covers from 1965-1982, beginning with Schooler’s study ...
- 245KB
- 44
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The country-of-origin effect (COE), also known as the made-in image and the nationality bias, is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling, which may refer to where: a brand is based, a product is designed or manufactured, or other ...
Country of origin label for a product designed in the United States, but manufactured in China. Country of origin ( CO) represents the country or countries of manufacture, production, design, or brand origin where an article or product comes from. [1] For multinational brands, CO may include multiple countries within the value-creation process.
Jun 1, 1998 · Abstract. This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services. Results reveal that consumer ...
A diaspora ( / daɪˈæspərə / dy-ASP-ər-ə) is a population that is scattered across regions which are separate from its geographic place of origin. [3] [4] The word is used in reference to people who identify with a specific geographic location, but currently reside elsewhere. [5] [6] [7]
May 3, 2024 · country of origin. noun phrase. : the country where something or someone comes from. Examples of country of origin in a Sentence. Recent Examples on the Web They are affected by the cultural expectations from their family’s country of origin and from the United States.
