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  1. www.researchgate.net › publication › 233541540(PDF) Country-of-Origin 1965-2004: A Literature Review

    Jul 1, 2004 · By classifying and evaluating the extant knowledge base of the country-of-origin area, this literature review not only delineates the major themes and issues in the field but also...

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  2. link.springer.com › chapter › 10Introduction to the Country of Origin Effect in International ...

    Nov 27, 2019 · This chapter is aimed at providing an initial theoretical framework on the theme of the country of origin (COO) from the company’s perspective. This chapter also describes the objectives of the volume and the methodology of the research.

    • Giovanna Pegan, Donata Vianelli, Patrizia de Luca
    • 2020

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  4. www.researchgate.net › publication › 235322665(PDF) Country of Origin Effects : A literature review

    Jun 1, 1998 · This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services.

  5. www.brandhorizons.com › Dinnie_COO_litreviewCOUNTRY-OF-ORIGIN 1965-2004: A LITERATURE REVIEW - Brand

    This paper reviews the country-of-origin literature and traces the conceptual development of the country-of-origin construct. In general terms, the value of literature reviews resides in their ability to provide scholars, students, and practitioners with a critical appraisal of the existing research on a topic.

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    • 44

  6. link.springer.com › chapter › 10Country-of-Origin Effects | SpringerLink

    • What Are Country-Of-Origin (COO) Effects?
    • Country-Of-Origin Image
    • Halo Versus Summary Construct Model
    • Product Ethnicity

    From an information theoretic perspective, products and brands are conceived to consist of an array of cues, both intrinsic (e.g. taste, color, design, packaging, fit) and extrinsic (e.g. price, brand name, and COO). Each cue provides a basis for evaluating products (Olson & Jacoby, 1972). Apart from price, one extrinsic cue that has received consi...

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    While the majority of studies has focused on COO effects, or the impact the name of a country has on product evaluations and purchase intentions (Lampert & Jaffe, 1998), in conceptual terms, the focus of COO research has gradually shifted to the question why this is the case (Roth & Diamantopoulos, 2009). For example, instead of asking why a German...

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    Regarding the question how COI affects consumer behaviour, in his seminal paper, Han (1989) developed two models that describe the direct and indirect effects of COI on product evaluations and purchase intentions, the halo and the summary construct model. The halo model assumes that consumers do not know a lot about the product (category) at hand. ...

    See full list on link.springer.com

    Certain product categories may be linked to specific countries because of their location, climate, natural resources, or traditional manufacturing know-how (Usunier & Cestre, 2007). Countries may also become associated with specific products because they are known as the place of invention or development (e.g. Germany and cars), the place of transf...

    See full list on link.springer.com

    • Katharina Petra Zeugner-Roth
    • k.zeugner-roth@ieseg.fr
    • 2017

  7. www.semanticscholar.org › paper › Country-of-origin[PDF] Country-of-origin 1965-2004: a literature review ...

    Jul 1, 2004 · By classifying and evaluating the extant knowledge base of the country-of-origin area, this literature review not only delineates the major themes and issues in the field but also identifies and develops avenues for future research.

  8. www.researchgate.net › publication › 300770483_The(PDF) The country-of-origin concept reassessed – The long ...

    In light of these argumentations and a historical perspective on the COO concept, the present article proposes a reassessment of the COO concept and explores the impact of such a reassessment...

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