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- What is concept generation? Concept generation is the process of creating ideas for designing a product based on the target specifications and requirements. These ideas describe the design and working principles of the product, along with how it can meet the customer requirements.
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Sep 30, 2022 · Concept generation is the process of creating ideas for designing a product based on the target specifications and requirements. These ideas describe the design and working principles of the product, along with how it can meet the customer requirements.
Mar 24, 2024 · Concept generation in product design is the creative process of developing a range of ideas to address a specific customer need or problem. The goal is to create multiple possible solutions, which can then be refined and developed into practical and innovative products.
- Understanding the Problem. The first step is the basis for all the next ones. Not managing to get this one right will render the whole development process futile.
- Researching Established Solutions. Before getting to generating your own designs, expose yourself to the available information. Researching solutions for the same and similar problems is a great way to kickstart the product development process.
- Brainstorming and Ideation. Now we get to put the research phase behind us to move on to the creative side of the design process. As we outlined in our tips for engineers article, we always advise generating at least 3 solutions to choose from.
- Assessing the Ideas and Solutions. Now you have a wide range of different proposals on the table. Sure, most of them cannot solve your problem. But out of the plethora of ideas, there must be some good ones.
- Understand your customer. Knowing your customer or user is a critical piece of the new product development process. Understanding who you’re solving for should guide all of your business decisions, not just concept development.
- Identify customer needs and define the problem. The better you know your customer, the more easily you can pinpoint their needs, pain points and desires which will become your benchmark throughout the development phase.
- Define your market and competition. Product development has cost both in terms of time and internal resources. If your addressable market is small, building something out may not be worth the cost.
- Brainstorm and generate concepts. This is the fun part. The previous steps are meant to bring clarity and sharpen your objective on this step. Once you’ve narrowed your scope and are looking through the lens of a specific problem that addresses a specific customer, the concepts you outline should fall within those bounds.
Dec 8, 2023 · Discover six powerful brainstorming techniques for innovative product ideas. Unlock creativity and drive concept generation in new product development. What is Brainstorming? Brainstorming is a collaborative technique or method to generate creative ideas or solutions within a group setting.
Concept development means defining and refining a specific idea or set of ideas to bring clarity, coherence, and structure. During concept development, you will take an abstract idea and turn that thought into a well-formed design using critical thinking skills, research, and analysis.
Jan 29, 2024 · To generate concepts that are relevant and desirable for your target users, you need to understand their needs, preferences, motivations, pain points, and context.
