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- While many started to believe that a causal relationship between Rotten Tomatoes and box office sales existed, the study found that “Rotten Tomatoes scores have never played a very big role in driving box office performance, either positively or negatively,” as Variety quoted.
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Jan 23, 2020 · While many started to believe that a causal relationship between Rotten Tomatoes and box office sales existed, the study found that “Rotten Tomatoes scores have never played a very...
- Showbiz Senior Writer/Team Lead
Aug 31, 2017 · Does a movie’s Rotten Tomatoes score affect its box office returns? And six other questions, answered.
- Missing The Big Picture
- Key Data
- The Color of Money
- Risky Business
- What’s Next?
Let me say upfront that I’m no statistician. I feel like a genius every time I do a vLookup or pivot table in Excel; I certainly can’t calculate a basic Pearson Product-Moment Correlation Coefficient. But looking at Mr. Bergquist’s analysis, I found myself more skeptical than convinced. His data ignores arguably the most important consideration: bu...
Let’s review a few assumptions in my numbers. 1. Rotten Tomatoes generates 42% of its traffic from the USA. China is responsible for a huge chunkof worldwide box office, but represents at most 2.5% of Rotten Tomatoes’ traffic. Because of this disparity, I’m only considering domestic box office, as this represents the strong plurality of Rotten Toma...
Let’s keep it simple and start by checking in on the top-25 grossing films in 2017: That looks like a pretty solid trend to me: the top-10 grossing movies of the year are all Certified Fresh, and 19 of the top 25 (76%) are Fresh. Regardless of what drives box office receipts, we can at least say confidently that the movies that have risen to the to...
Still, I don’t think the above data tells you a lot about the strength of Hollywood’s business model as it relates to Rotten Tomatoes. Movies that gross a lot tend to be good, but it’s a fallacy to look at gross revenue in a vacuum. Hollywood studios rely on big, pricy tentpole films, not diamonds in the rough such as Get Out. So let’s take a look ...
The reality is, however, that most of those films likely did end up profitable once the international market came into account. The strength of the Chinese market in particular — which, as I noted above, does not seem to traffic Rotten Tomatoes — continues to prop up poorly reviewed films that the domestic audience is increasingly turning away from...
- Brian Braunlich
Sep 11, 2017 · A new study issued Monday debunks some of the mounting concerns that the scoring system Rotten Tomatoes publishes analyzing movie-critics reactions is hurting box-office performance.
Aug 1, 2019 · Nope. Based on this plot (by film statistics specialist Stav J. Davis) of 81 films that grossed more than $20M in 2012, there's no straight-line correlation between the Rotten Tomatoes critics score (e.g. public reviews) and the amount that each film made at the box office:
Sep 6, 2020 · In fact, our analysis reveals that Rotten Tomatoes scores are reliably correlated with box office performance, especially for certain genres. But the aggregator's influence may have been on the wane before the coronavirus struck, and it may matter less than ever in the present uncertain circumstances...
Feb 21, 2021 · The answer is self-evident. On its surface, the Rotten Tomatoes rating system and Tomatometer seem to be a legitimate resource for the discerning consumer. However, there is also a legitimate concern for low-budget indie movies who already have the cards stacked against them in distribution.
