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May 14, 2024 · 5. Compiling content - Moz. This newsletter, called “Moz Top Ten”, doesn’t give any unique content for readers. Instead, it curates content the audience would like to read from multiple sources, including its own blog. This is the most basic form of a newsletter: an email with the most relevant news.
3 days ago · 2. Brand your newsletters. Your newsletter should reflect your brand's identity, using design elements like colors, fonts, and logo placement. It should serve as an extension of your brand. Here's how you can do that: Incorporate your brand's primary and secondary colors into the design of your newsletter.
- Sneha Chatterjee
- Do I need a designer to design my newsletter?It depends on what exactly you want to design. But in general, you wouldn't need a designer if you use Mailmodo which has a vast stock of customiza...
- What are email templates?Email templates are pre-designed layouts that help streamline the email creation process by providing a structure for content and design. You can m...
- Are there any common design mistakes to avoid in email newsletters?Yes, some common mistakes include using too many fonts, neglecting mobile responsiveness, and overcrowding the layout with too much information. Av...
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Mar 31, 2022 · Your newsletter’s header is recommended to be 60 to 70 px high normally. And in case you want to up your game by adding elements like menus or timers, then your header can be up to 200 px high. Below is an email from Kate Spade for the preheader and header size reference.
Images, graphics, or any visual material you want to be included. Include your logo, the photo of your team, product, and anything that you want to be present in the newsletter design. For example, if you want a office headshot to be included in the footer/signature, include that photo in the brief.
- The Hustle. The Hustle is a daily newsletter that promises "business and tech in 5 minutes or less." While there are a ton of business and tech newsletters out there, what makes The Hustle remarkable is its tone at the intersection of informational and hilarious.
- Atlas Obscura. Atlas Obscura’s newsletter does more than provide travel recommendations — it also delivers compelling stories about the world to your inbox.
- Buffer. Buffer does a great job at keeping the newsletter concise, making it easy for readers to get the knowledge they need with a skim. They understand that readers want to catch up on the fast-paced and ever-changing social media landscape, so they break down the newsletter into easily navigable sections and short phrases.
- The Washington Post The 7. The news is overwhelming and trying to scroll through Twitter to catch up on what’s happening can lead to distractions. The Washington Post understands this and created “The 7” to break down the seven most important stories of the day.
Additionally, when it comes to email newsletters, most providers will default your email newsletter size to 600px wide with email body padding another 30px wide on all sides. The width of newsletters should be adjustable according to the client or mail screen. The optimal width for newsletters is generally between 500 and 600 pixels.
Step 2: Create the subscribe form. Many brands neglect theirs subscribe form, making it super small at the bottom on their websites and/or making it unclear and misleading. Don’t be one of those brands. Put your subscribe form in a prominent and easy-to-notice position.
